CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
BBA (Finance and Marketing Analytics/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-1 MANAGEMENT AND BEHAVIOURAL PROCESS Major Core Courses-I 4 4 100
BBA102-1 FINANCIAL ACCOUNTING Major Core Courses-I 4 4 100
BFMA103-1 FOUNDATIONS OF BUSINESS ANALYTICS Major Core Courses-I 4 4 50
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
COM144 FINANCIAL LITERACY Multidisciplinary Courses 3 03 100
COM145 CREATIVE ADVERTISEMENT Multidisciplinary Courses 45 3 100
CSC141Y PROGRAMMING IN C Multidisciplinary Courses 3 3 100
CSC146 INTRODUCTION TO DATABASE MANAGEMENT SYSTEM Multidisciplinary Courses 3 2 100
ECO141 INSTITUTIONS AND INFORMAL ECONOMY Multidisciplinary Courses 3 3 100
ECO142 ECONOMICS OF CORRUPTION Multidisciplinary Courses 3 3 100
ECO144 GLOBALISATION AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ECO145 ECOLOGY AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST141 POETRY AND PUBLIC DOMAIN Multidisciplinary Courses 3 3 100
EST141B READING TECHNOLOGY IN/AND SCIENCE FICTION Multidisciplinary Courses 3 3 100
EST142 INTRODUCTION TO LINGUISTICS Multidisciplinary Courses 3 3 100
EST143 LITERATURE AND TECHNOLOGY Multidisciplinary Courses 3 3 100
EST144 LITERATURE, AESTHETICS, AND SOCIETY Multidisciplinary Courses 3 3 100
EST148 THE OCEANS IN CINEMA: A BLUE HUMANITIES READING Multidisciplinary Courses 3 3 100
FRE141 FRENCH MDC Multidisciplinary Courses 3 3 100
GER141 GERMAN MDC Multidisciplinary Courses 3 3 100
KAN081-1Y FOUNDATIONAL KANNADA Ability Enhancement Compulsory Courses 2 2 50
MAT141 FOUNDATIONS OF MATHEMATICS Multidisciplinary Courses 3 3 100
MAT142 QUANTITAIVE TECHNIQUES FOR MANAGERS Multidisciplinary Courses 3 3 100
MED141 MEDIA AND POLITICS Multidisciplinary Courses 3 3 50
MED142 AUDIO AND VIDEO PRODUCTION TECHNIQUES Multidisciplinary Courses 3 3 50
MED143 CELEBRITY PR Multidisciplinary Courses 3 2 50
PSY155 PSYCHOLOGY OF GENDER Multidisciplinary Courses 3 3 100
SPA141 SPANISH MDC Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-2 FINANCIAL MANAGEMENT - 4 4 100
BBA102-2 MARKETING MANAGEMENT - 4 4 100
BBA191-2 SOCIAL CONCERN PROJECT - 2 1 50
BFMA101-2 INTRODUCTION TO PYTHON FOR DATA ANALYTICS - 4 4 100
BFMA161-2 FOUNDATIONS OF MANAGERIAL EFFECTIVENESS - 2 2 50
COM147 E-COMMERCE - 3 3 100
COM149 INVESTMENTS AND TRADING STRATEGIES - 3 3 100
COM150 FINANCIAL LITERACY - 3 3 100
COM151 DIGITAL MARKETING - 3 3 100
CSC141Y PROGRAMMING IN C - 3 3 100
CSC146 INTRODUCTION TO DATABASE MANAGEMENT SYSTEM - 3 2 100
ECO141 DESIGNING POLICIES FOR SUSTAINABLE DEVELOPMENT - 3 3 100
ECO143 DEMOCRACY AND ECONOMY - 3 3 100
ECO146 GENDER AND DEVELOPMENT - 3 2 50
ECO147 THINKING THROUGH THE ENVIRONMENT - 3 2 50
ENG181-2 ENGLISH - 3 2 100
EST157 ECOPOETICS OF FILMS - 3 3 50
EST158 NARRATIVES OF CRIME AND CRIME CULTURE - 3 3 50
EST159 CREATIVE WRITING - 3 3 50
EST160 READING SKILLS FOR TOEFL IBT THROUGH COLLABORATIVE LEARNING - 3 3 100
FRE141 FRENCH MDC - 3 3 100
GER141 GERMAN MDC - 3 3 100
MAT142 APPLIED ARITHMETICS - 3 3 100
MAT143 MATHEMATICS FOR ECONOMICS AND BUSINESS - 3 3 100
MED148 LANGUAGE OF CINEMA: A VISUAL APPROACH - 45 3 100
MED149 INTRODUCTION TO SEMIOTICS - 45 3 100
PSY157 SCIENCE OF WELLBEING - 3 3 100
SPA141 SPANISH MDC - 3 3 100
    

    

Introduction to Program:

The Course offers the students opportunity to learn the various aspects of finance and marketing analytics which has a definite edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyze finance and marketing data and take effective decisions on the challenges of the global economy. Students will acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG5.1: Understand the basic concepts of Finance and Marketing Analytics

PLG5.2: Evaluate Financial and Marketing real problems through the analytical tools

Programme Specific Outcome:

PSO1: Develop proficiency in utilizing analytical tools to evaluate real-world financial challenges.

PSO2: Apply financial analytics techniques to analyze and interpret complex financial data.

Programme Educational Objective:

PE01: Develop a strong proficiency in using analytical tools to assess and address real-world financial and marketing challenges.

PEO2: Apply advanced financial and marketing analytics techniques to analyze and interpret complex data, fostering informed decision-making.

Assesment Pattern

 

 

Total Marks: 50

Duration: 2 Hours

 

Section

Number of questions

Total marks

Section A

3 Questions  of either or choices carrying 5 marks

15

Section B

2 Questions of either or choices carrying 10 marks

20

Section C

Compulsory question – Case Study

15

 

Components of CIA-I       20 marks                                                                                    

 

Components of CIA-II                                                                                               25 Marks

 

Mid Term Exam

Syllabus: Unit I, II, III

   

Components of CIA-III  20 Marks  

                                                                                    

End Sem                            50 Marks  from all unit will be converted into 30

 

 

Examination And Assesments

Components of CIA-I       20 marks                                                                                    

 

Components of CIA-II                                                                                               25 Marks

 

Mid Term Exam

Syllabus: Unit I, II, III

   

Components of CIA-III  20 Marks  

                                                                                    

End Sem                            50 Marks  from all unit will be converted into 30

BBA101-1 - MANAGEMENT AND BEHAVIOURAL PROCESS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course focus on developing an understanding about managing human behaviour at the workplace for achieving organizational effectiveness. The course has been designed to provide valuable insights into the functions of modern-day managers. It involves tracing the historical evolution of management thoughts, exploring the concepts, principles and behavioural processes of management. The course provides an overview of human behaviours at individual, group and organization level.

Course Objectives: 

•To explain the basic concepts, principles and theories of management

•To examine the broad essential functions of a manager

•To identify the challenges posed by of globalization, diversity and ethics on today’s manager

•To analyse the individual’s personality, learning, attitudes and perceptions and its impact on their work behaviour

•To compare and contrast motivation and leadership styles of managers

•To assess the dynamics of group behaviours and its influence on group effectiveness

 

Course Outcome

CO1: Summaries the essential managerial functions for the organizational effectiveness.

CO2: Identify the impact of challenges posed by of globalization, diversity and ethics on managerial effectiveness.

CO3: Analyse the individual differences and its implications in the organisation.

CO4: Assess factors that motivate individuals at the workplace.

CO5: Evaluate various leadership styles that enhance group effectiveness.

Unit-1
Teaching Hours:10
INTRODUCTION TO MANAGEMENT
 

Definition – nature, process and significance of management – Role of managers – Managerial Skills and Roles - Evolution of Management Thought: Classical Management Approaches, Behavioural Management Approaches, Quantitative Management Approach, Modern Management Approaches - Management as a Science or Art - Management as a profession- Administration and Management- Functions of Management – Functional Areas of Management. Challenges for 21st Century Business Managers.

 

Unit-2
Teaching Hours:10
PLANNING AND DECISION MAKING
 

Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Making Effective Plans- Objectives and Management By Objective (MBO) –Management By Exception (MBE) - Policy and Strategy-.Organizing - Nature and purpose -Principles of Organization - Types of Organization - Organizational Structure and Design – Line, Staff and functional authority – responsibility and Accountability - Principles of Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of Decentralization of authority.

 

Unit-3
Teaching Hours:6
CONTROLLING
 

Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Behavioural Implications of Control – Techniques of Managerial control.

 

Unit-4
Teaching Hours:8
INTRODUCTION TO ORGANISATIONAL BEHAVIOUR
 

Definition of Organizational Behaviour, OB as systematic study, Contribution from other disciplines, OB Model/Framework- Individual, Group and Organisational Level.

 

Unit-5
Teaching Hours:10
UNDERSTANDING INDIVIDUAL BEHAVIOUR
 

Personality - Defining and Measuring Personality, Determinants of Personality, The Big Five Personality Model, Learning: Meaning of Learning; Theories of Learning- Classical Conditioning, Operant Conditioning, Cognitive Theory, Social Learning Theory, Principles of Learning; Attitude-Components of Attitude- ABC model, Work Attitudes- Job Satisfaction and Organisational Commitment. Perception: Meaning, Perceptual Process; Common Shortcuts in Judging Others.

 

Unit-6
Teaching Hours:10
MOTIVATION AND LEADERSHIP
 

Motivation- Basic Motivational Process, Content Model of Motivation- Maslow’s Need Hierarchy, Dual Factor Theory, Achievement Motivation Model, Process Model - Victor Vroom’s Expectancy Model. Leadership and Management, Trait Perspective of Leadership, behavioural Perspective- Ohio State Studies, Managerial Grid; Contemporary Perspective- Transformational, Transactional, Charismatic Leadership, Ethical Leadership, Shared Leadership.

 

Unit-7
Teaching Hours:6
GROUP DYNAMICS
 

Define Group, Types Groups, Functions of Group, Tuckman’s Model of Group Development, Group Cohesiveness, Sources of Group Cohesiveness, Common Threat to Group Effectiveness- Groupthink, Group Shift, Social Loafing.

 

Text Books And Reference Books:

● Stephen P. Robbins, Timothy A. Judge and Neharika Vohra (2018), 18th Ed. Organizational Behaviour. Pearson Education Asia.

● Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India.

Essential Reading / Recommended Reading

● Aswathappa, K. (2016). Organizational Behaviour (Text, Cases and Games), 12th Ed. Bangalore: Himalaya Publication.

● Fred Luthans (2017). Organizational Behaviour: An Evidence - Based Approach, 12th Ed. McGraw Hill Education.

● Gupta, C. B. (2014). A textbook of organizational behaviour: With text and cases. NewDelhi: S Chand & Company.

● Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.

 

Evaluation Pattern

CIA1          20 Marks

CIA2          25 Marks

CIA3          20 Marks

ESE           30 Marks

Attendance  5 Marks

BBA102-1 - FINANCIAL ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objective:

      To provide an understanding of application of various principles and practice of Accounting.

      To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.

      To extend the knowledge of systematic maintenance of books of accounts to real life business.

      To interpret Annual Financial statements of Sole proprietorship form of business.

  • To outline the need for Accounting standards and IFRS.

 

Course Outcome

CO1: Identifies the application of various principles and practice of Accounting in preparation of accounting statements.

CO2: Demonstrate the knowledge on the process of accounting cycle.

CO3: Extend the knowledge of systematic maintenance of books of accounts to real life business.

CO4: Interpret Annual Financial statements of Sole proprietorship form of business.

CO5: Outline the need for Accounting standards and IFRS

Unit-1
Teaching Hours:6
Introduction to Accounting
 

Level of Knowledge: Conceptual

 

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles.

Unit-2
Teaching Hours:12
Accounting systems & process
 

Level of Knowledge: Analytical

 

Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance.

Unit-3
Teaching Hours:10
Subsidiary books
 

Level of Knowledge: Analytical

 

Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three columnar cash book.

Unit-4
Teaching Hours:8
Bank reconciliation statement
 

Level of KnowledgeAnalytical

 

Need for reconciliation and preparation of bank reconciliation statements.

Unit-5
Teaching Hours:8
Rectification of Errors
 

Level of Knowledge:  Analytical

 

Need for rectification of errors, types of errors, process of rectification and accounting entries of rectification.

Unit-6
Teaching Hours:12
Final Accounts
 

Level of Knowledge: Analytical

 

Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

Unit-7
Teaching Hours:4
Accounting standards and IFRS
 

Level of Knowledge: Conceptual

 

Types of Accounting standards Need for IFRS, Ind AS and IFRS.

Text Books And Reference Books:

Jain S.P., & Narang K L. (2020). Basic Financial Accounting I, New Delhi, Kalyani publishers.

Essential Reading / Recommended Reading
  1. Maheshwari, S.N., Maheshwari, S.K. (2020). Advanced Accountancy1, New Delhi: Jain Book Agency.
  2. Shukla, M. (2020). Advanced Accounts, New Delhi, S Chand Group
  3. Radhaswamy, M & Gupta, R.L. (2020). Advanced Accountancy 2, New Delhi, Sultan Chand & Sons.
  4. Reddy, A. (2020). Fundamentals of Accounting, New Delhi, Himalaya Publishing House
  5. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  6. Raman, B. S. (2014). Financial Accounting (1stedi). I& II, New Delhi: United Publishers.
  7. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update) (6th edi), Cengage Learning.
  8. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi: Himalaya Publishing House.
Evaluation Pattern

CIA 1: 20 Marks

CIA 2: 25 Marks

CIA 3: 20 Marks

Attendance: 5 Marks

ESE: 30 Marks

Total: 100 marks

BFMA103-1 - FOUNDATIONS OF BUSINESS ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:4

Course Objectives/Course Description

 

This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The objectives of the course are to equip learners in understanding data attributes, data visualization and deriving insights through both descriptive and predictive analytical tools/frameworks. The course also investigates the functional applications of analytics.

Course Outcome

CO1: To be able to prepare data for analysis

CO2: To assess datasets and apply relevant analytical tools to derive insights

CO3: To visualize data in an effective manner that facilitates decision making.

CO4: To build predictive models using relevant analytical tools

CO5: To be able to develop models/solutions for business problems associated with specific domains/industries.

Unit-1
Teaching Hours:4
Introduction to Analytics
 

Data – information – intelligence – knowledge approach, What is analytics, types of analytics, organization and source of data, importance of data quality, popular tools used for analytics, Role of Data Scientist in Business & Society, Analytics Methodology

Unit-1
Teaching Hours:4
Descriptive Analytics
 

Descriptive statistics, Measures of Central Tendency, Measures of Dispersion, Skewness, Kurtosis, Pivot tables, Cross tabulation. 

Unit-1
Teaching Hours:4
Decision analysis
 

Problem formulation - payoff tables, decision trees; Decision analysis without probabilities : optimistic approach, conservative approach and mini-max regret approach; Decision analysis with probabilities : expected value approach, risk analysis and sensitivity analysis; Decision analysis with sample information - expected value of sample information and expected value of perfect information.

Unit-1
Teaching Hours:4
Data Visualization
 

Visualization tools, Tables, Charts, Advanced Data Visualization, Data Dashboards

Unit-1
Teaching Hours:4
Predictive Modeling
 

Simple linear regression model, assumptions, testing for normality, multicollinearity, Time Series Pattern, forecast, accuracy, moving averages, seasonality

Unit-1
Teaching Hours:4
Data Preparation
 

Data types – data collection – structured/unstructured data sources – government & private data resources/repositories - data scraping – data scrubbing- removing duplicates, treating missing values, identification & treatment of outliers – data cleaning – identification of primary key & foreign key - file formats for various analytical tools.   ,

Unit-1
Teaching Hours:4
Application of Analytics
 

Marketing Analytics, Finance Analytics, HR Analytics, Operation Analytics, tools and case studies.

Text Books And Reference Books:

James R. Evans, Business Analytics, Pearson Education

 

Jeffrey D. Camm., James J. Cochran, Michael J. Fry., Business Analytics, Cengage

Essential Reading / Recommended Reading

James R. Evans, Business Analytics, Pearson Education

 

Jeffrey D. Camm., James J. Cochran, Michael J. Fry., Business Analytics, Cengage

Evaluation Pattern

CIA 1 , CIA II (MSE) , CIA III , SUBMISSION PAPER

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Course Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
 

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Unit-2
Teaching Hours:9
The Entrepreneurial Process
 

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

 

Unit-3
Teaching Hours:9
Creativity and Innovation
 

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

Unit-4
Teaching Hours:9
Entrepreneurship Practice
 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Unit-5
Teaching Hours:9
Sources of raising capital
 

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

Text Books And Reference Books:
  1. Allen,K.R.(2011), “LaunchingNewVentures:AnEntrepreneurialApproach”,6thEdition.Mason,Ohio: South-WesternCengage Learning.
  2. Kuratko,DonaldF.Entrepreneurship:(2010) Theory,Process,Practice9thEdition.Mason,Ohio: South-WesternCengage Learning
Essential Reading / Recommended Reading
  1. Scarborough,N.M.(2011),“EssentialsofEntrepreneurshipandSmallBusinessManagement”,6thEdition. NewJersey:PrenticeHall.
  2. Verstraete,T.and Jouioson-Laffitte,E.(2012),“ABusinessModelforEntrepreneurship”,
  3. Cheltenham:EdwardElgarPublishingLtd.
  4. Poornima Charantimath,(2007) “EntrepreneurshipDevelopment-SmallBusinessEnterprise”,Pearson Education.
  5. RoberDHisrich,MichaelPPeters,DeanAShepherd,(2007), Entrepreneurship,(6ed.), The McGraw-Hillcompanies.
  6. RajivRoy,(2011),Entrepreneurship,(2ed.)OxfordUniversityPress
Evaluation Pattern

CIA I (a) Multiple Choice Questions (MCQ)

CIA I (b) Video Content Creation

 

CIA II Case Study Analysis

 

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

 

CIA I (a): Week 1 & 2: MCQ (5 Marks)


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

 

  1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
  2. References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
  3. The video interview should be a minimum of 15 minutes.
  4. Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.


More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

 

  1. References as per APA 6th Edition, and Appendix.
  2. Detailed analysis of the problem and alternatives available should form part of the report.
  3. The written report should be a minimum of 6 pages.
  4. Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

 


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA III (b) Business Plan and viva-voce (10 marks)


The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a
creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions 
of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6th Edition, and Appendix.

Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

COM144 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Course Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-

 

Unit-2
Teaching Hours:5
Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

 

Unit-5
Teaching Hours:10
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),

Text Books And Reference Books:
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Essential Reading / Recommended Reading

 

  1. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
  2. https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

 

Evaluation Pattern

CIA1 25 marks

CIA2  25 marks 

ESE  50 marks 

COM145 - CREATIVE ADVERTISEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Course Outcome

CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.

CO2: To become familiar with the approaches and forms of advertising

CO3: To gain technical knowledge in the development of advertising for a company

CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.

Unit-1
Teaching Hours:10
Creativity and Aesthetics
 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-1
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics

 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-2
Teaching Hours:10
Functions and Forms of Advertising
 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-2
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising

 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-3
Teaching Hours:10
Advertising and campaign Planning
 

 

Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.

Unit-4
Teaching Hours:5
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-4
Teaching Hours:5
Elements and Principles of Design
 

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-5
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

 

Unit-5
Teaching Hours:10
Designing Advertisements
 

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

Text Books And Reference Books:

Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.

Essential Reading / Recommended Reading

 

  • Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.

  • Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

Evaluation Pattern

100 marks divided into 20 marks each assignment.

CSC141Y - PROGRAMMING IN C (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces students to the C programming language, covering its history, features, data types, and program structure. Students will learn to apply decision control and loop structures, along with various operators, to create basic programs. Additionally, the course covers functions, recursion, arrays, and pointers to provide a solid foundation for C programming and problem-solving.

Course Outcome

CO1: Understand the fundamentals of C programming, including its history, features, variables, and data types

CO2: Apply decision control statements, loop control structures, and various operators to write basic C programs.

CO3: Analyze and design functions, including recursion and passing values/arrays, and understand storage classes in C.

Unit-1
Teaching Hours:9
Introduction to C
 

Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C

Unit-2
Teaching Hours:9
Data Types & Control structures
 

Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.

Control structures

 

Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.

Unit-3
Teaching Hours:9
Functions
 

Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.

Unit-4
Teaching Hours:9
Arrays
 

One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions

Unit-5
Teaching Hours:9
Pointers
 

Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.

Text Books And Reference Books:

[1] Balagurusamy, E. Programming in ANSI C 4th Edition. Tata McGraw-Hill, 2010.

Essential Reading / Recommended Reading

Kanetkar, Yashavant. Let Us C. 4th Edition. BPB Publications, 2012.

Evaluation Pattern

CIA - 1,2,3 - 100%

CSC146 - INTRODUCTION TO DATABASE MANAGEMENT SYSTEM (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Understand the fundamental concepts of Database Management Systems (DBMS), including the role of administrators, designers, and end users in managing data effectively.

Gain proficiency in data modelling techniques and grasp the significance of data independence and the Three Schema Architecture in DBMS.

Develop the skills to design and normalize relational databases, perform basic relational algebra operations, and use queries, views, and subqueries for data retrieval and manipulation.

Course Outcome

CO1: Upon completing the course, students will be able to analyze and explain the fundamental concepts of Database Management Systems (DBMS), including data models, database architecture, and the roles of administrators, designers, and end users.

CO2: Students will acquire the ability to design and create databases using High-Level Conceptual Data Models and Entity-Relationship (E-R) diagrams, ensuring data integrity and efficiency through normalization techniques.

CO3: By the end of the course, students will demonstrate proficiency in using SQL queries, views, and basic relational algebra operations to retrieve and manipulate data, enabling them to interact effectively with databases and perform tasks such as data updation and deletion

Unit-1
Teaching Hours:9
uni1
 

Data, Database, Database management system(DBMS), Characteristics of the database approach, Role of Database administrators, Role of Database Designers, End Users,  Types of DBMS, Applications of  DBMS,  Advantages of Using a DBMS and When not to use a DBMS

Unit-2
Teaching Hours:9
Unit 2
 

Data Models – Categories of data models, Schemas, Instances, and Database state.  DBMS Architecture and Data Independence – The Three schema architecture, Data independence.  DBMS Languages and Interfaces.  

Unit-3
Teaching Hours:9
UNIT 3
 

Using High Level Conceptual Data Models for Database Design, Example Database applications.  Entity types, Entity Sets, Attributes and Keys.  Relationships, Relationship types, Weak Entity Types and Drawing E-R Diagrams.      

Unit-4
Teaching Hours:9
UNIT 4
 

Relation, Integrity constraints - domain, entity and Referential integrity constraints, Basic Relational Algebra operations, select, project and join operations. Functional dependencies and Normalization for Relational Databases - Normalization concepts, first, second, third normal forms, Boyce-Codd normal form.

Unit-5
Teaching Hours:9
UNIT 5
 

Queries, sub queries, correlated sub query, views, updation of a database through views, Update, Delete. Hands on Experience.

Text Books And Reference Books:

       O`neil Patric & O`neil Elizabeth, Database Principles, Programming and Performance, 2nd Edition, Margon Kaufmann Publishers Inc.

 

       Silberschatz, Korth, Sudarshan, “Database System Concepts”, 4th Edition, Mc Graw Hill

Essential Reading / Recommended Reading

       Elmasri & Navathe,  Fundamentals of Database Systems,2nd Edition, Addison – Wesley

Evaluation Pattern

CIA [1,2,3] = 100%

ECO141 - INSTITUTIONS AND INFORMAL ECONOMY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The primary aim of this course is to introduce students to the concept of institutions and the informal economy in a global context. The discourse examines the informal economy through the lens of institutional economics. The aim is to acquaint students with significant discourses and issues in policy design and intervention.

The objectives of the course are to make students:

·       Become acquainted with the concepts of formal and informal institutions

·       Develop an understanding of formal and informal sector

  • Develop and understanding of institutions shape informal sector

 

Course Outcome

CO1: illustrate the major concepts and explain some of the theoretical discourses in the study of institutional change and the informal economy.

CO2: examine how the formal and informal economies are no longer separate watertight compartments but function together as an interactive system.

CO3: apply these complex ideas of property rights and transaction costs to their own research.

CO4: demonstrate their research findings through written and oral presentation.

Unit-1
Teaching Hours:15
Institutions and why it matters
 

 

Concept of institutions, Formal and informal institutions, Coordination, cooperation and redistribution problem, The relations of Institutions, Politics and Culture. 

Unit-2
Teaching Hours:15
Elements of Institutional Economics
 

 

Contracts and Property Rights: the concepts of exchange and property, a critique of the utilitarian calculus; Transaction Costs, Bargaining Power; Markets as Institutions; Firms and Markets.

Unit-3
Teaching Hours:10
Informality: Concepts, Theory and Measurement
 

 

Informal Economy: An introduction; The Relevance of the Concepts of Formality and Informality: A Theoretical Appraisal; Formal and Informal Enterprises: Concepts, Definition, and Measurement Issues in India; Informality and decent work conditions; How institutions shape the informal economy

Unit-4
Teaching Hours:5
Empirical Studies in Institutional Change and Informality
 

The Impact of Regulation on Growth and Informality: Cross-Country Evidence; Blocking Human Potential: How Formal Policies Block the Economy in the Maputo Corridor; Enforcement and Compliance in Lima’s Street Markets: The Origins and Consequences of Policy Incoherence towards Informal Traders, Social Institutions help the survival of informal sector: the case of small household enterprises in India

Text Books And Reference Books:
  1. Smith, Adam, The Theory of the Moral Sentiments, Edinburgh (1759) Available at   http://www.adamsmith.org/smith/tms-intro.htm

  2. Commons, John R. (1931). 'Institutional Economics', American Economic Review, Vol. 21, pp. 648-657.  

  3. Williamson, Oliver, 2000, 'The New Institutional Economics: Taking Stock, Looking Ahead', Journal of Economic Literature, 38: 595-61 3.

  4. Alston, L. J., Eggertsson, P., Eggertsson, T., & North, D. C. (Eds.). (1996). Empirical Studies in Institutional Change. Cambridge University Press.

  5. Misztal, B. (2002). Informality: Social theory and Contemporary Practice. Routledge.

  6. North, D. (1990). Institutions, Economic Theory and Economic Performance. Institutions, Institutional Change and Economic Performance. New York: Cambridge University Press.

  7. Guiso, L., Sapienza, P., & Zingales, L. (2006). Does Culture Affect Economic Outcomes? Journal of Economic Perspectives, 20(2), 23–48. https://doi.org/10.1257/jep.20.2.23

  8. Harriss-White, B. (2004). India’s socially regulated economy. Indian Journal of Labour Economics, 47(1).

  9. Arias, O., Fajnzylber, P., Maloney, W., Mason, A., Perry, G., & Saavedra - Chanduvi, J. (2007). Informality: Exit and Exclusion. Washington: The World Bank.

  10. Harriss, J. (2008). Explaining economic change: The relations of Institutions, Politics and Culture

 

Essential Reading / Recommended Reading

Arias, O., Fajnzylber, P., Maloney, W., Mason, A., Perry, G., & Saavedra - Chanduvi, J. (2007). Informality: Exit and Exclusion. Washington: The World Bank.

Harriss, J. (2008). Explaining economic change: The relations of Institutions, Politics and Culture. The Institutions of the Market: Organizations, Social Systems, and Governance, 309-327. New York: Oxford University Press

Mehta, P. B., & Kapur, D. (2005). Public Institutions in India: Performance and Design.

 

Nayyar, D. (Ed.). (2002). Governing Globalization: Issues and Institutions. Oxford University Press on Demand.

Evaluation Pattern

 

Assessment Details

CIA

20 Marks

MSE

50 Marks

CIAIII

20 Marks

ESE

50 Marks

Group

Assignment

Submission

(Assignment will be
Research based)

Individual

Assignment

Submission

(Assignment will be
Research based)

ECO142 - ECONOMICS OF CORRUPTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. The course will consider some of the seminal papers on the economics of corruption.

Course Objectives

 1. to create an understanding of the economic issues associated with corruption

 2. to enhance the student's understanding of the effect of corruption on growth and development

 3. to provide insights into the effect of corruption on emerging countries 

Course Outcome

CO1: identify the nuances in the way corruption is defined and interpreted in different economies

CO2: investigate some impacts of corruption on emerging economies

CO3: analyse the cause and consequences of corruption and examine some of the policy reforms aimed at tackling corruption

CO4: present complex ideas through written and oral presentation

Unit-1
Teaching Hours:15
Unit I: Corruption, Poor Governance and Institutional Structure
 

Causes and Consequences of Corruption: What do we know from a cross-section of countries? Democratic Institutions and Corruption: Incentives and Constraints in Politics, Bargaining for Bribes: The Role of Institutions.

Unit-2
Teaching Hours:15
Unit II: Corruption and the Private Sector
 

The Privatization of Rent-Generating Industries and Corruption; Corruption in Private Sector, Why the private sector is likely to lead the next stage in the global fight against corruption.

Unit-3
Teaching Hours:15
Unit III: Tackling Corruption
 

Corruption and Policy Reform; Anti-Corruption Authorities: An Effective Tool to Curb Corruption?  Corruption and Competition: Fair Markets as an Anti-Corruption Device.

 

Text Books And Reference Books:

Auriol, E., & Straub, S. (2011). Privatization of Rent-generating Industries and Corruption. In S. Rose-Ackerman & T. Søreide, (Eds.). International Handbook on the Economics of Corruption, (Vol. 2). Cheltenham: Edward Elgar Pub.

Burger, E. S., & Holland, M. S. (2006). Why the private sector is likely to lead the next stage in the global fight against corruption. Fordham International Law Journal, 30, 45.

Meschi, P. X. (2009). Government Corruption and Foreign Stakes in International Joint Ventures in Emerging Economies. Asia Pacific Journal of Management, 26(2), 241-261.

Meyer, K. E., Estrin, S., Bhaumik, S. K., & Peng, M. W. (2009). Institutions, Resources, and Entry Strategies in Emerging Economies. Strategic Management Journal, 30(1), 61-80.

Nowakowski, K. (2010). Corruption in the Private Sector. Economics and Law, 6(1), 345-360.

Uhlenbruck, K., Rodriguez, P., Doh, J., & Eden, L. (2006). The Impact of Corruption on Entry Strategy: Evidence from Telecommunication Projects in Emerging Economies. Organization Science, 17(3), 402-414.

Essential Reading / Recommended Reading

Cartier-Bresson, J. (2000). Economics of corruption. Organisation for Economic Cooperation and Development. The OECD Observer, (220), 25.

Jain, A. K. (2001). Corruption: A Review. Journal of Economic Surveys, 15(1), 71-121.

Jain, A. K. (Ed.). (2012). Economics of Corruption (Vol. 65). Springer Science & Business Media.

Rose-Ackerman, S. (1975). The Economics of Corruption. Journal of Public Economics, 4(2), 187-203.

Evaluation Pattern

 

            MSE/ CIA2

 

ESE

 

Attendance

45 Marks

50 Marks

5 Marks

ECO144 - GLOBALISATION AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Liberalisation policies being pursued by most national economies in the world today, including India creates the need to acquire knowledge and comprehension of Globalisation as ideology along with its practical dynamics. The course intends to provide a sound understanding about the various components, and issues of this ideology at an introductory level. The methodology will be learning centered and so will be one of intensive facilitation by faculty of the reading to be done by students.

Course Outcome

CO1: Describe the various facets of globalisation.

CO2: Explain the various challenges of globalisation.

Unit-1
Teaching Hours:15
Introduction
 

Globalisation: Brief History – The Marrakesh Meet – Globalisation as a contested concept – Debate of Globalisation as a new phenomenon

Unit-2
Teaching Hours:10
The Political Economy of Globalisation
 

Political Economy Debate of Comparative Advantage versus Imperialism – Introduction to Globalisation and the Political Economy of the External Sector.

Unit-3
Teaching Hours:10
Dimensions of Globalisation
 

The Economics Dimension – The Political Dimension – The Cultural Dimension

Unit-4
Teaching Hours:10
Ideology
 

The Ideological Dimension of Globalisation – Challenges to Globalism – Assessing the Future of Globalisation.

Text Books And Reference Books:

1. Manfred Steger ‘Globalisation the new Market Ideology’.

2. Joseph Stiglitz ‘Discontents of Gloablisaton’

Essential Reading / Recommended Reading

Justin Ervin, Zachary A Smith "Globalisation: A Reference Hand Book."

 

Evaluation Pattern

CIA I - 25 Marks

CIA II - 25 Marks

ESE - 50 Marks

ECO145 - ECOLOGY AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course aims to provide a holistic and a deeper understanding of the trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course, therefore, seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. 

Course Outcome

CO1: To evoke a sense of deep ecology and social justice.

CO2: To familiarize the students with the development paradigms and how it affects the ecology.

CO3: To examine the problems behind value designations

Unit-1
Teaching Hours:12
Ecology and Value
 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics.

Unit-2
Teaching Hours:12
Ecology and Development
 

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment.

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation. 

Unit-4
Teaching Hours:11
Action Plans
 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley- Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

Text Books And Reference Books:

1.      1.Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

2.Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

3.Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge

1.      4.Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

4. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

5. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

6. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

7.Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

Essential Reading / Recommended Reading

1.    1. Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

2. Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

4.Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164. 

5.Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

6. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

7.Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

8. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

 

Evaluation Pattern

CIA 1 - 25 Marks

CIA 2- 25 Marks

CIA 3- 50 Marks 

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:7
1. The Happy Prince- Oscar Wilde 2. Sonnet 18- William Shakespeare
 
  • 1. The Happy Prince- Oscar Wilde
  • 2. Sonnet 18- William Shakespeare

Unit-1
Teaching Hours:7
Language
 

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Unit-2
Teaching Hours:6
1. Why We Travel-Pico Iyer
 

 Why We Travel-Pico Iyer 

Unit-2
Teaching Hours:6
language
 

Sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:4
1. Thinking Like a Mountain By Aldo Leopold
 

Thinking Like a Mountain  By Aldo Leopold

Unit-3
Teaching Hours:4
language
 

Note taking

Unit-4
Teaching Hours:5
Aarushi-Hemraj Murder Article
 

 

Aarushi-Hemraj Murder Article 

Unit-4
Teaching Hours:5
Language
 

Newspaper report

Unit-5
Teaching Hours:4
1. My Story- Nicole DeFreece
 

 

 My Story- Nicole DeFreece

 

Unit-5
Teaching Hours:4
Language
 

Essay writing

Unit-6
Teaching Hours:4
Language
 

Paraphrasing and interpretation skills

Unit-6
Teaching Hours:4
Casey at the Bat- Ernest Lawrence Thayer
 
  • Casey at the Bat-  Ernest Lawrence Thayer
Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20 

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

EST141 - POETRY AND PUBLIC DOMAIN (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Poetry has always been intimately connected with performance. In fact, this association was central to the very idea of poetry in most cultures for much of human history. Their performative basis meant that the bards, and in an extended sense the playwrights too, were judged almost spontaneously by their public. The criteria employed were rooted in the specific contexts of each performance. In other words, they were not universal. With the coming of modernity, and with it the means of mass production, the burden of judgement was assumed by a professional body called the critics, and the mode of their response was no longer spontaneous or instantaneous. It took the form of delayed and reasoned articulations based on analysis of the text in question. Now the public domain was no longer characterized by immediate appreciation or rejection of texts in performance but by a circulation of printed texts, which provided a novel context of poetic reception. This change in the context of reception inevitably led to a change in the way poetry itself was composed. It was no longer meant to be sung or recited in front of a live and perceptive audience but to be consumed in the solitude of individual readers. Spoken word had made way for the printed one; the voice and gesture of the bard had made way for mute signs on a page. With the arrival of social media and its opening up of new spaces of articulation, one could see a kind of return of the spontaneity and instantaneity of the pre-modern ways of appreciating poetic compositions, and this, once again, has led to novel ways of creating poetry. Not only that, given its multimedial nature, a variety of responses can be accommodated there, ranging from gestural approval or disapproval to well-articulated critical responses. It is this long history of the relationship between poetry and the public domain in different cultures that this course emphasises in order to understand the place of poetry in the contemporary, social media obsessed world. The course will involve reading, critiquing, appreciating and writing of poetry. Please note that this is going to be a reading intensive course, and that only those who are serious and interested in such matters, preferably with an aptitude for research, must apply. 

Course Objectives

  • 1.      Inform students of the historically performative nature of poetry within public domains
  • 2.      Understand the changes made to poetry writing following the changes made to poetry reception among readers.
  • 3.    Appreciate poetry and its performative nature by attempting to discursively engaging with the same. 

Course Outcome

CO1: 1. Students will be able to read and understand the nuances of various types of poetry and their heterogeneous contexts

CO2: 2. Students will have opportunities to articulate and perform poetry of their own.

CO3: 3. Students will be able to recognise and appreciate the presence and function of poetry in a variety of public spaces.

Unit-1
Teaching Hours:11
Poetry in the ancient world
 

“Homeric Contest” by Nietzsche

‘The Origins of Criticism’ by Andrew Ford “Introduction”

Excerpts from Homer

Excerpts from Pindar

Appreciation of select Folk Poetry (rhymes)

Unit-2
Teaching Hours:11
Poetry in the age of mechanical reproduction
 

“Defence of Poetry” by P.B. Shelley

A discussion on the phenomenon of the Poet Laureate

Select Sonnets by William Shakespeare

Select Poems of E. E. Cummings

Select Poems of Apollinaire

Select Poems of Wordsworth (solitude/ individual/ reading) 

“Stopping by the Woods on a Snowy Evening” by Robert Frost

Unit-3
Teaching Hours:11
The Return of the Performative
 

“Medium as Metaphor” by Neil Postman

Bob Dylan’s Nobel Speech

‘It’s alright, Ma’ by Bob Dylan

Select essays of Jerome Rothenberg

Excerpts from ‘Howl’ (involve a screening of its reading)

“Dis Poetry” by Benjamin Zephaniah

Select Button Poetry

Unit-4
Teaching Hours:12
Poetry in the Age of Instagram
 

Select Haikus as the model for modern short poetry

Select Instagram posts

Select poems of Rupi Kaur

 

Text Books And Reference Books:

Abrams, M.H. A Glossary of Literary Terms. 8th Ed. New York: Wardworth, 2005. Print.

Ferguson, Margaret, Mary Jo Salter and Jon Stallworthy. Eds. The Norton Anthology of Poetry. 4th Ed. New York: WW Norton, 1996. Print

Essential Reading / Recommended Reading

Gordden, Malcom, and Michael Lapidge. The Cambridge Companion to Old English Literature. Rpt Cambridge: CUP, 2006. Print.

Gupta, Ambika Sen. Selected College Poems. Rpt. Hyderabad: Orient Longman,   1999.

Herman, Daniel. The Cambridge Companion to Narrative. Cambridge: CUP, 2007. Print.

Evaluation Pattern

CIA I

Individual, written assignemnet demonstrating understanding of  literary and non-literary genres.

CIA II

Individual assignment performance poetry

CIA III

Portfolio submission 

EST141B - READING TECHNOLOGY IN/AND SCIENCE FICTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course aims to provide a basic introduction to understanding discourses of science and technology as represented in select science fiction narratives. The course will help students understand some of the basic questions about the human condition that are raised, debated, and negotiated in and through representative fiction that addresses global and national concerns. Keeping the contemporaneity of issues today, the course will also emphasize how there is a crucial intersection of various ideas that cut across several disciplines with regard to technology and life, thereby making it crucially relevant to engage with it in the contemporary context. Anyone interested in questions of science, fiction, and the human condition and the cross-cutting issues of gender, environment, technology, ethics, sustainability, etc may choose this course. The course will help develop theoretical knowledge about the genre, critical reading skills, and creative writing skills through class engagements and assignments.

 

Objectives:

• To introduce students to the field of science fiction

• Help students identify and raise questions through these works of fiction some relevant questions in the contemporary context

• To direct students towards realising the intersection of various issues raised across different disciplines.

Course Outcome

CO1: Recognize the concepts and debates raised in the genre and engage with the form critically.

CO2: Reflect on the implications of science fiction in contemporary times and illustrate it in their writings. CO3. Appraise the many representations of the human and nonhuman in science fiction and the concerns it makes evident.

CO3: Develop an interdisciplinary perspective towards analyzing science fiction.

Unit-1
Teaching Hours:15
Introduction to Science Fiction Narratives
 

This unit will provide students with a basic overview of science fiction through some critical and conceptual lenses that are commonly identified across SF narratives globally. The New Critical Idiom Series: Science Fiction, would be used here to introduce aspects of SF that touch upon human values and concerns such as gender, environment, ethics, technology, etc. Locating the interdisciplinarity of the domain would be central to this module and will build theoretical knowledge and critical reading skills.

1. History of Science Fiction

2. Common Terminologies

3. Critical Concerns about Technology for Humanity

 

Essential readings:

1. Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies. No. 78, Vol. 26, 1999.

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

Unit-2
Teaching Hours:15
SF and technology
 

This unit will engage with how technology becomes a crucial part of negotiating contemporary existence as represented through SF. What are the fundamental concerns that Sf raises regarding technology and the human condition? How does technology come to be framed within SF? How are gender and sexuality framed within the discourses of SF? How SF addresses the anxieties of technology and the future would be some of the questions engaged with here. Critical reading skills and creative writing exercises will enable students to develop creative and critical skills.

1. The Matrix

2. Select Episodes of the series Stranger Things

3. Margaret Atwood, The Handmaid’s Tale

4. Any episode of Black Mirror

 

Essential readings:

● Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

● Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

● Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

● “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

Unit-3
Teaching Hours:15
Indian Science Fiction
 

This unit will engage with science fiction in the Indian context. One of the main points of

discussion would be to understand how SF writers from India have engaged with tropes of SF that we are

familiar with and what kind of an ‘India’ is imagined thereof which has implications socially, politically,

 

21

 and culturally. The unit enables critical insights into the concerns around human and non-human and the intersectionalities of it in the Indian context.

1. Vandana Singh “Delhi”

2. Manjula Padmanabhan, “Harvest”

3. Cargo

 

Essential readings:

1. Padmanabhan, Manjula. Harvest. Hachette UK, 2017.

2. Singh, Vandana. “Delhi.” Lightspeed, June, 2016, Delhi - Lightspeed Magazine. Accessed on 4 March 2023.

3. Kadav, Arati. Cargo. Mumbai: Fundamental Pictures, 2019. Netflix

Text Books And Reference Books:

Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies. No. 78, Vol. 26, 1999.

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

4. Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

5 Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

6 Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

7 “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

Essential Reading / Recommended Reading

Malak, Amin. "Margaret Atwood’s “The Handmaid Tale” and the Dystopian Tradition." Canadian Literature 112 (1987): 9-16.

Howell, Amanda. "Breaking silence, bearing witness, and voicing defiance: the resistant female voice in the transmedia storyworld of The Handmaid’s Tale." Continuum 33.2 (2019): 216-229.

Barnett, P. Chad. "Reviving cyberpunk:(Re) constructing the subject and mapping cyberspace in the Wachowski Brother's film The Matrix." Extrapolation (pre-2012) 41.4 (2000): 359.

Wetmore Jr, Kevin J., ed. Uncovering Stranger Things: Essays on eighties nostalgia, cynicism and innocence in the series. McFarland, 2018.

Evaluation Pattern

CIA 1 30 marks 

MSE 30 MARKS 

ESE 35 MARKS 

ATTENDANCE 5 MARKS 

EST142 - INTRODUCTION TO LINGUISTICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to create a foundational knowledge in language and linguistics. It

introduces the students to the theories of the origin, features and development of language,

including the sound patterns of language. This course delves further into the historical and sociological aspects of language.

Course Outcome

CO1: To introduce the core concepts of Language and Linguistics

CO2: To develop intellectual skills that are essential for advanced courses in the discipline.

CO3: To understand the fundamental theories of language, its origin, phonetics, historical linguistics and sociolinguistics.

Unit-1
Teaching Hours:5
Language and Linguistics
 

This unit will introduce the students to language as a discipline in terms of its evolution and

features.

1. Introduction

2. Origin of language

3. Design Features of language

4. Animal Communication

5. Competence and Performance

Unit-2
Teaching Hours:5
The origin
 

This unit will introduce the students to the various theories and debates on the origin of

language.

 

1. Divine source

2. Onomatopoeia

3. Social interaction

4. Physical adaptations

5. Lowering of larynx

6. Language gene

Unit-3
Teaching Hours:15
Sound systems of language
 

This unit introduces students to Phonetics and the speech sounds of world languages.

1. The study of speech sounds

2. Speech organs

3. Glottis and voicing

4. Consonants and vowels of languages

5. Place of articulation

6. Manner of articulation

7. IPA chart

8. Vowel chart

9. Suprasegmentals

10. Cardinal vowels

Unit-4
Teaching Hours:10
Language history
 

This unit will introduce students to historical linguistics. Theories of language change will be

discussed.

1.Family tree

2. Major language families of the world

3. Major language families in India

4. Language change

5. Comparative reconstruction

6. Cognates

7. Endangered languages

8. Language documentation

9. Language death

Unit-5
Teaching Hours:10
Language and Society
 

This unit will introduce students to sociolinguistics. Theories on the social, cultural and

regional aspects of language will be discussed.

 1. Standard language 

2. Dialects and accent

3. Diglossia

4. Social class and speech style

5. Pidgins and creoles

6. Speech accommodation

7. Registers, jargon, slang

8. Prestige and power

9. Kinship terms

10. Language and gender

Text Books And Reference Books:

Akmajian, A., R.A. Demers, A.K. Farmer, &amp; R.M. Harnish. (2001). Linguistics: An

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., &amp; Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). &quot;A Review of B. F. Skinner&#39;s Verbal Behavior&quot;. Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

 

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual &amp; Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Essential Reading / Recommended Reading

Abercrombie, D. (1967). Elements of General Phonetics. Edinburgh: Chicago, Aldine Pub.

Co.

Akmajian, A., R.A. Demers, A.K. Farmer, &amp; R.M. Harnish. (2001). Linguistics: An

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.  

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., &amp; Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). &quot;A Review of B. F. Skinner&#39;s Verbal Behavior&quot;. Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual &amp; Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Harris, M. (1992). Language Experience and Early Language Development: From Input To

Uptake. UK: Psychology Press. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Lenneberg, E. (1967). Biological Foundations of Language. New York: Wiley.

Pinker, S. (2007). The Language Instinct: How the Mind Creates Language (P.S.). Harper

Perennial Modern Classics.

Evaluation Pattern

CIA 1 - 25 marks - In-class test based on Units 1 and 2. 

CIA 2 - 25 marks - In-class test based on Unit 3. 

CIA 3 -  25 marks - Presentation based on Units 4-5.

CIA 4 - 25 marks - Written submission based on Units 4-5.

EST143 - LITERATURE AND TECHNOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course explores the intersection between literature and technology and evaluates the impact of technology on the creation, consumption and critical analysis of literary texts in the contemporary context, where the dominance of listening and watching challenges the very act of reading; it is pertinent to analyse how technology has shaped literary production and reception throughout various historical periods. For this reason, any discourse on reading in the age of watching is complete, including the technological dimensions of literary studies. 

Course Outcome

CO1: Perceive the impact of technology on the development of literature

CO2: Discuss the ethical and cultural implications of technology in literary contexts.

CO3: Analyse the relationship between literature and technology.

CO4: Demonstrate a conceptual understanding of fundamental theories and concepts related to literature and technology.

CO5: Apply critical thinking skills to explore the future technological influence on literary studies.

Unit-1
Teaching Hours:15
Unit-1 Historical Perspectives on Literature and Technology
 

Technological determinism - Print culture - Oral and written traditions - Mechanization of writing - Media ecology - Digital Archives and Literary Preservation 

 

Prescribed Texts

 

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

        2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Unit-2
Teaching Hours:15
Digital Literature and New Forms of Expression
 

 

Hypertext and interactivity - Transmedia storytelling - Electronic poetry - Augmented and virtual reality literature  - Gaming and narrative - AI and Machine Learning in Literature 

 

Prescribed Texts

 

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

        2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

 

 

Unit-3
Teaching Hours:15
Ethical and Social Implications of Technology in Literature
 

Surveillance and privacy - Social media and identity -Posthumanism and cyborg literature-  Algorithmic bias and representation  - Ecological sustainability, and technology influenced eco-literary practices

 

Prescribed Texts 

  1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II
  2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers
Text Books And Reference Books:

Unit 1 

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

 

Unit 2

 

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

 

Unit 3 

 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II

2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

Essential Reading / Recommended Reading

1.“The Gutenberg Galaxy” by Marshall McLuhan

2.“Electronic Literature: New Horizons for the Literary” edited by N. Katherine    Hayles and Jessica Pressman

3.“The Cambridge Companion to Electronic Literature” edited by Scott Rettberg

4.“Frankenstein” by Mary Shelley

5.“Brave New World” by Aldous Huxley

6.“The Circle” by Dave Eggers

7.“Neuromancer” by William Gibson

8.“The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Evaluation Pattern

Assignments: 95 marks

Attendance: 5 marks  

CIA I - 20 Marks

CIA II - 50 Marks 

CIA III - 25 Marks 

EST144 - LITERATURE, AESTHETICS, AND SOCIETY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Course aims at exploring the phenomenon of aesthetics and society from a multi-disciplinary perspective. Further, it helps the students to be exposed to multi-disciplinary appraoch of understanding realities of life through the appreciation of literature and aesthetics. 

Course Outcome

CO1: Understand how literature appeals to society through appreciating aesthetics

CO2: analyze multiple perspectives through literary devices

CO3: appreciate literature in relation to society through aesthetics

Unit-1
Teaching Hours:10
Aesthetics and Literature
 

Philosophy and Aesthetics

Unit-2
Teaching Hours:10
Mind, Art, and Aesthetics
 

The Yellow Wallpaper

Migrant Mother

Bhima Jewllers

Kodaikanal Wont

Yolocaust

Unit-3
Teaching Hours:15
Appreciating Aesthetics
 

Memoirs of a Geisha 

Charlie Chaplin

Mistress of Spices

Coco

Ratatouille

Text Books And Reference Books:

Philosophy of Aesthetics: Video

Migrant Mother - Picture

Rap Song - Video

Bhima Jewllers Ad - Video

Yolocaust = Video

The Yellow Wall Paper - Animation

Memoirs of a Geisha - Text and Movie

 

Essential Reading / Recommended Reading

Mistress of Spices - Text and Movie

Charlie Chaplin - Movie

Ratatouille - Movie

Coco - Movie

Evaluation Pattern

CIA I : 20 Marks

CIA II : 50 Marks

CIA III: 25 Marks

Attendance: 5 Marks

Total: 100 Marks

 

EST148 - THE OCEANS IN CINEMA: A BLUE HUMANITIES READING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Moving from land to ocean marks a shift in our understanding with fluidity as the focal point. ‘Blue Humanities’ or ‘Blue Cultural Studies’ uses the ocean as the lens to foreground diverse historical, social, cultural, economic and political aspects. The expansive field of Blue Humanities adopts a multidisciplinary approach, weaving together insights from environmental studies, oceanography, marine studies, cultural studies, film studies, history, etc. The course specifically focuses on revisiting the cliched conceptualization of the ocean as vast, alien, terra nullis and ahistorical. The ‘Oceanic Turn’ transitions from the surface to the depths below to explore the three-dimensional ocean through socio-cultural representations. Reading the ocean and the sea through cinema from across the world will help understand how the ocean is portrayed in myriad ways ‘foregrounding and problematizing issues connected to gender, race, pollution, social justice, maritime activities, privatization, globalization, capitalism ontologies’ to revisit our established thought regimes. 

Course Outcome

CO1: ? Appreciate and interpret the ocean in the light of Blue Humanities

CO2: ? Analyze and understand the changing relationships between societies and the ocean through the cinematic representations

CO3: ? Rethink and initiate action towards oceanic thinking and sustainability

Unit-1
Teaching Hours:12
Knowing the Ocean: Re-visiting History and Origins
 

The unit will provide an alternative reading of our established understanding of ‘Origins’ with reference to the ocean – formation of the earth, the oceans, plants and animals and human beings. Destabilizing the pre-set reading of the formation of the world and prioritizing the land over the sea, the unit will help refocus the establishment of life in the Universe.

 

·       Excerpts from Rachel Carson, The Sea Around Us

·       Steve Mentz, “Two Origins: Alien or Core?”

·       Philip E. Steinberg and Kimberley Peters, “Wet Ontologies, Fluid Spaces: Giving Depth to Volume Through Oceanic Thinking”

 

 

 

Unit-2
Teaching Hours:13
Mapping the Ocean: Reading through Blue Humanities
 

The unit will throw light on the field of Ecocriticism with specific focus on Blue Humanities and its emerging engagement with the oceans around the world. The unit will help position the study of the oceans in the field of Humanities with specific reference to Cultural studies to frame the Blue Cultural Studies.

·       Excerpts from Sidney I. Dobrin, “Unearthing Ecocriticism”

·       John R.  Gillis – “The Blue Humanities”https://www.neh.gov/humanities/2013/mayjune/feature/the-blue-humanities

 

·       Helen M Rozwadowski, Oceans in three Paradoxes: Knowing the Blue through Humanities – Virtual Exhibition https://www.environmentandsociety.org/exhibitions/oceans-three-paradoxes

Unit-3
Teaching Hours:20
Seeing the Ocean: Re-viewing the ocean through cinema
 

The unit will probe into pivotal aspects surrounding the construction of the ocean space through filmic representations of the ocean. The intent is to analyze through a range of issues informing the oceanic representations in films to unearth the pluri-focussed politics, both explicit and otherwise, manoeuvring through them - Maritime histories and activities, Aquatic world, Disasters, Conquests, Wars, Exploration, Adventure, Folk Tales and Myths, Colonialism and Postcolonialism, Gender, Race, Capitalism, International Relations, Globalization, Ecology and Medical Humanities.

·       James L. Smith and Steve Mentz - Learning an Inclusive Blue Humanities: Oceania and Academia through the Lens of Cinema

·       Stefan Helmreich, “Massive movie waves and the Anthropic Ocean”

·       Dilip M Menon, “Sea-Ing Malayalam Cinema”

·       Rie Karatsu, The Representation of the Sea and the Feminine in Takeshi Kitano's A Scene at the Sea (1991) and Sonatine (1993)” (SLA)

 

 

Text Books And Reference Books:

Carson, Rachel. The Sea Around Us. Canongate, 2021

Dobrin, Sidney I. Blue Ecocriticism and the Oceanic Imperative. Routledge, 2021.

Mentz, Steve. An Introduction to Blue Humanities. Routledge, 2023.

Essential Reading / Recommended Reading

·       Blum, Hester. “Introduction: Oceanic Studies.” Atlantic Studies, vol. 10, no. 2, June 2013, pp. 151–55. 

·       Chen, Cecilia, Janine MacLeod, and Astrida Neimanis, editors. Thinking with Water. McGill-Queens Univ. Press, 2013. 

·       DeLoughrey, Elizabeth. “Toward a Critical Ocean Studies for the Anthropocene.” English Language Notes, vol. 57, no. 1, Apr. 2019, pp. 21–36.

·       Di Leo, Jeffrey R., editor. “Blue Humanities,” Symploke, vol. 27 no. 1, 2019, pp. 7-10· 

·       Gillis, John R. “The Blue Humanities.” HUMANITIES, vol. 34, no. 3, May/June 2013.

·       Jue, Melody. Wild Blue Media: Thinking through Seawater. Duke Univ. Press, 2020.

·       Mentz, Steve. “Toward a Blue Cultural Studies: The Sea, Maritime Culture, and Early Modern English Literature.” Literature Compass, vol. 6, no. 5, Sept. 2009, pp. 997–1013. 

·       Mentz, Steve. Ocean. Bloomsbury Academic, 2020.

·       Mentz, Steve. Shipwreck Modernity: Ecologies of Globalization, 1550-1719. Univ. of Minnesota Press, 2016.

·       Raban, Jonathan, editor. The Oxford Book of the Sea. Oxford Univ. Press, 1993.

·       Roorda, Eric. The Ocean Reader: History, Culture, PoliticsDuke Univ. Press, 2020. 

·       Steinberg, Philip E. The Social Construction of the Ocean. Cambridge Univ. Press, 2001.

 

 

 

Evaluation Pattern

As the course is multidisciplinary, the assessments will be done periodically to gauge the student’s level of understanding and learning. Review writing, weaving together a scrapbook, review tests and photo essays will form part of the assessment.

 End semester evaluation will be based on students setting up an online archive. They shall create an online archive selecting topics and presenting them by blending texts, theory and research. The submission will also have a viva component.  

FRE141 - FRENCH MDC (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 
Course Description: Latitudes 2 A2 is a communicative course that is closely linked to the CEFR, and combines language teaching with socio-cultural aspects of life in France and the Francophone countries. The course has a fluid structure with the 'learning contract' clearly outlined at the start of each unit. This makes the student aware of their learning objectives and responsible for their own development. 
 
Course Objectives: Latitudes 2 A2 comprises 4 modules of 3 units each. This emphasis on independent learning is further honed by the end of unit projects which are divided into stages, testing different skills, and allow the students to interact with each other and put into practice all that they have learnt through the course of the unit.
 

Course Outcome

CO1: At the end of level 1 /A1.1 (first semester), the student would be able to - - listen, understand and respond to short recordings about everyday life.

CO2: e familiar with the sociocultural aspects of the language.

CO3: remember and apply basic rules of grammar.

CO4: write simple phrases/ messages/ dialogues/ small paragraphs on everyday topics.

CO5: speak about oneself/ others / the immediate environment / engage in simple conversation. speak about oneself/ others / the immediate environment / engage in simple conversation. speak about oneself/ others / the immediate environment / engage in simple conversation.

Unit-1
Teaching Hours:45
Echanger des opinions
 

o   Expressing approval and indifference

o   Grammar ( Passe Recent, Pronom possessif, passe compose,

Imparfait)

o   To narrate a personal story

o   Replying an invitation

Unit-1
Teaching Hours:45
Terre unconnue
 

o   Expressing one’s concern, fear

o   Expressing one’s surprise

o   Imagine a dialogue from a given situation

o   Grammar (plus que parfait, depuis, pendant, il y a)

 

Unit-1
Teaching Hours:45
Voila l?ete
 

o   Expressing the emotions of joy and sadness

o   To compare

o   Letter writing

o   Grammar  (comparative, superlative,)

Unit-1
Teaching Hours:45
Vivement Dimanche!
 

o   Expressing one’s angry, unhappy, disappointment and regrets

o   Write a letter on one’s disappointment and frustration

o   Grammar (Pronom en, y) expressions to quantify

 

Unit-1
Teaching Hours:45
Vous avez dit ?culture?
 

o   Expressing and ask for opinion

o   Interrogation 

o   Writing a dialogue on a given topic

o   Understand a newspaper article

Unit-1
Teaching Hours:45
Envie d?ailleurs
 

o    Expressing intention to do something

o    Explain your choice

o    Verbe conjugaison (aller, venir, revenir, retourner)

o    Neither, nor   the restriction : (ne ...que) only

Text Books And Reference Books:

Latitudes 2 Méthode de Français A2, Régine Mérieux, Yves Loiseau

Essential Reading / Recommended Reading

1.     French websites like Duo lingo, Bonjour de France, Fluent U French, Learn French Lab, Point du FLE etc.

Evaluation Pattern

 

Assessment Pattern

CIA (Weight)

ESE (Weight)

CIA 1 – Quiz/ self-introduction/introducing someone

10

 

CIA 2 – Mid Sem Exam

25%

 

CIA 3 – Poster making / Role play

10%

 

Attendance

05%

 

End Sem Exam

 

50%

Evaluation Pattern:

(CIA1:20 marks + CIA2:50 marks + CIA3:20 marks) /2 + Attendance: 5 marks + End Sem: 50 marks

 

 

 

Examination & Assessments – Through written assignments and different tests of linguistic skills

Question Paper Pattern

·      Section A --–10 marks

·      Section B - - 20 marks

·      Section C - – 20 marks

GER141 - GERMAN MDC (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course mainly deals with the listening, speaking, writing, reading modules of basic German by using different pedagogies and effective strategies in order to meet the requirements of various situations. This course also enables the students to have cross-cultural competencies and cognitive skills.

 

Course Objectives:

      To achieve language proficiency skills on the basic level

      To develop the skills demonstrated in the ability to interpret simple texts

      To attain some transcultural competency: an awareness of cross-cultural differences between societies.

      To develop the ability to formulate basic questions

 

Course Outcome

CO1: At the end of level 1 /A1.1 (first semester) the student would be able to ● - Listen, understand and respond to short recordings about everyday life

CO2: Be familiar with the socio-cultural aspects of the language.

CO3: Remember and apply basic rules of grammar.

CO4: Write simple phrases/ messages/ dialogues/ small paragraphs on every day topics.

CO5: Speak about oneself/ others / the immediate environment / engage in simple conversation.

Unit-1
Teaching Hours:8
Guten Tag!
 

grüßen und verabschieden, sich und andere vorstellen, über sich und andere sprechen, Zahlen bis 20, Telefonnummer und E-mail-Adresse nennen, buchstabieren, über Länder und Sprachen sprechen

Unit-1
Teaching Hours:8
Freunde, Kollegen und ich:
 

über Hobbys, sich verabreden, Berufe und Arbeitszeiten sprechen, Wochentage benennen, über Arbeit, Zahlen ab 20 nennnen, über Jahreszeiten sprechen, ein Profil im Internet erstellen. Artikel der, die, das, verben und Personalpronomen II, Ja-/Nein- Frage, Plural der Substantive, die verben haben und sein.

Unit-2
Teaching Hours:8
Freunde, Kollegen und ich:
 

über Hobbys, sich verabreden, Berufe und Arbeitszeiten sprechen, Wochentage benennen, über Arbeit, Zahlen ab 20 nennnen, über Jahreszeiten sprechen, ein Profil im Internet erstellen. Artikel der, die, das, verben und Personalpronomen II, Ja-/Nein- Frage, Plural der Substantive, die verben haben und sein.

Unit-3
Teaching Hours:8
In Hamburg:
 

Plätze und Gebäude benennen, fragen zu Orten stellen, Texte einer Bildergeschichte zuordnen, Dinge erfragen, Verkehrsmittel benennen, nach dem Weg fragen und einen Weg beschreiben, Jahreszeiten und Monate benennen, über Hobbys sprechen, Texte mit internationalen Wörtern verstehen, Artikel lernen. Bestimmter Artikel: der, die, das, unbestimmter Artikel: ein, eine, ein, Negationsartikel: kein, keine, kein, Imperativ mit Sie.

 

 

Unit-4
Teaching Hours:7
Guten Appetit:
 

über Freizeit sprechen, das Datum verstehen und nennen,  etwas gemeinsam planen, über Geburtstage sprechen, eine Einladung verstehen und schreiben, im Restaurant bestellen und bezahlen, über ein Ereignis sprechen, bestimmte Informationen in Texten finden, Veranstaltungstipps im Radio verstehen. Datumsangaben: am ...., trennbare Verben, Präposition für + Akkusativ mich, dich ..., Präteritum von haben und sein.

Unit-5
Teaching Hours:7
Alltag und Familie:
 

die Uhrzeit verstehen und nennen, Zeitangaben machen, über  Familie sprechen, sich verabreden, einen Termin telefonisch vereinbaren, sich für eine Verspätung entschuldigen und darauf reagieren, Zeitangaben mit am, um, von.... bis, possessiveartikel: mein, dein..., Modalverben im Satz: Satzklammer, Modalverben müssen, können und wollen.

Unit-6
Teaching Hours:7
Zeit mit Freunden:
 

über Freizeit sprechen, das Datum verstehen und nennen,  etwas gemeinsam planen, über Geburtstage sprechen, eine Einladung verstehen und schreiben, im Restaurant bestellen und bezahlen, über ein Ereignis sprechen, bestimmte Informationen in Texten finden, Veranstaltungstipps im Radio verstehen. Datumsangaben: am ...., trennbare Verben, Präposition für + Akkusativ mich, dich ..., Präteritum von haben und sein.

Text Books And Reference Books:

Netzwerk neu Deutsch als Fremdsprache A1 Textbook, workbook, glossar and 2cd ‘s by Stefanie dengler, Paul rusch, Helenschmitz, Tanja sieber, klett -Langenscheidt publishers

Essential Reading / Recommended Reading

1.     Studio d A1 set of three books and CD by Herr Mann Funk, Cornelsen publishers

2.     Deutsch Sprachlehre für Ausländer and Glossar Deutsch-English by Heinz Griesbach-Dora Schulz, Max Hueber publishers

3.     Deutsch für den Beruf text book by adelheid h, Max Hueber publishers

4.     Deutsch für den Beruf work book by adelheid h, Max Hueber publishers

5.     Grammatik intensiv trainer A1 Deutsch – Langenscheidt by Mark lester, larry beason, langenscheid publishers

6.     Fit für Goethe Zetifikat A1 start Deutsch 1 by Johaness Gerbes, Frau ke van der Werff, Hueber publishers

7.     Learn german through games and activities level1 Deutsch als Fremdsprache/Kursbuch und Arbeitsbuch and CD by Sabine Emmerich & Federica Colombo, eli publishers

Evaluation Pattern

Evaluation Pattern

 

Assessment Pattern

CIA (Weight)

ESE (Weight)

CIA 1 – Quiz / Introduction

10%

 

CIA 2 –Mid Sem Exam

25%

 

CIA 3 – Role Play /Assignment Ex:  Describe the house / Creative projects 

10%

 

Attendance

05%

 

End Sem Exam

 

50%

Total

50%

50%

 

 

Examination &Assessments – Through written assignments and different tests of linguistic skills.

Question paper pattern:

Section A – 10 Marks

Section B – 20 Marks

Section C – 20 Marks 

 

 

KAN081-1Y - FOUNDATIONAL KANNADA (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Course Description: It is a thirty hours course. Students will be exposed to the use of Kannada Language both in oral and written forms. In the introductory sessions Kannada alphabets, words, simple sentence writing and basic grammar will be taught. At the end of the course students will be able to Read, Write and Speak in Kannada Language

Course Objective:
•    To enable students to communicate in the State Language Kannada.  
•    Helps the students, particularly coming from other states in their day to day conversations.
•    The course mainly focusses on Conversational Kannada and writing Kannada.

Course Outcome

CO1: On completion of the course, students will be able to read and write in Kannada.

CO2: Students will be exposed to Kannada Reading, Writing, and speaking language skills.

CO3: Students will be aware of the culture and heritage of Karnataka.

Unit-1
Teaching Hours:6
Lesson-1
 

Kannada Varnamale- Swargalu, Sandhyakshara, Anuswara & Visarga              

Unit-1
Teaching Hours:6
Lesson-2
 

Vargeeya Vyanjana, Anunasikagalu 

Unit-1
Teaching Hours:6
Lesson-3
 

Avargeeya Vyanjana, Ottakshargalu

Unit-2
Teaching Hours:4
Lesson-1
 

Kaagunitha

Unit-3
Teaching Hours:4
Lesson-1
 

1. Parts of Speech: Noun, Pronoun, Verb, Conjunction, Interjection,

Exclamatory.

Unit-4
Teaching Hours:4
Lesson-1
 

Linga, Vachana, Vibhakti Pratyagalu 

Unit-5
Teaching Hours:3
Lesson-1
 

Verb Root, Verb- Past and Non Past

Unit-6
Teaching Hours:9
Lesson-2
 

Comprehension, Letter Writing

Unit-6
Teaching Hours:9
Lesson-1
 

Sentence making, Translation & Question form, Negation, Opposite words

Text Books And Reference Books:

1. Kannada Alphabets, Number, Days Chart

2. Thili Kannada - K S Madhusudana, H N  Muralidharan

3. Spoken Kannada for Absolute Beginners - Sanjay D

Essential Reading / Recommended Reading

1. Spoken Kannada for Absolute Beginners - Sanjay D

Evaluation Pattern

CIA-1 Alphabets (Vowels and Consonats), Otthakshara, Kagunitha. 10%

CIA-2 Noun, Verb, Number, Gender, Tense, Days, Name of Things. 15%

CIA-3  Conversation Practice, Vachana, Opposite Word, Sentance making (Animals, Birds, Vegetables, things) Translation, Letter Writing. 15% 

Attendance 10%

End Semester Exam:

Question Paper Pattern

·       Section A - Test of linguistic ability through grammar components –15 marks

·       Section B - Test of translating abilities and comprehension, short answers - 15 marks

·       Section C - Test of writing skills / Originality in letter writing, dialogue and essay

writing – 20 marks 

MAT141 - FOUNDATIONS OF MATHEMATICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed as a foundation course in Mathematics for those who have not been exposed to any Mathematics course earlier.  This enables the students to improve their analytical, reasoning and problem solving skills. Topics included are Set Theory, Theory of Equations, Matrices and Determinants.

Course Outcome

CO1: Solve problems on sets, union and intersection of sets, complement of sets, inclusion and exclusion principle, linear, quadratic, cubic operations and fourth roots of unity.

CO2: Demonstrate conceptual and working knowledge of Matrices and Determinants.

CO3: Solve linear/nonlinear equations and a system of linear equations.

Unit-1
Teaching Hours:15
Set Theory
 

Set Theory – Definition – Types of Sets – Operation on sets (Union, Intersection Complement, Difference) – Venn Diagram – Application problems.

Unit-2
Teaching Hours:15
Equations and Inequalities
 

Basic linear Equations, Modeling with equations, – solution of linear equation – Quadratic equations – solutions of Quadratic equations – The equation x2 + 1 = 0 and introduction to complex numbers -  Square roots, cube roots and fourth roots of unity, inequalities.

Unit-3
Teaching Hours:15
Matrices and Determinants
 

Matrices – Types of Matrices – Operations on Matrices – Expansion of 2nd and 3rd order Determinants – Minors – Co-factors – Adjoint – Singular and Non-singular matrices – Inverse of a matrix – Solution of systems of linear equations by matrix and determinant methods.

Text Books And Reference Books:

1.     D. C. Sancheti and V. K. Kapoor, Business Mathematics, 11th ed., New Delhi, India: Sultan Chand and Sons, 2012.

2.     B. G. Satyaprasad, K. Nirmala, R. G. Saha, and C. S. Anantharaman, Business Mathematics. 1st ed., Mumbai, India: Himalaya publishing House, 2006.

 

Essential Reading / Recommended Reading

1. S. Narayanan and P. K. Mittal, Text book of Matrices, 10th ed.: S. Chand and Company Ltd., 2010.

2. E. Don and J. Lerner, Schaum's Outlines of Basic Business Mathematics, 2nd ed., McGraw Hill, 2000.

Evaluation Pattern
This course is completely depending upon the CIAs, which will be evaluated through assignments and tests/examinations.

The component-wise evaluation pattern is given below:

Component

Mode of Assessment

Parameters

Points

CIA I

Test and written assignment

Basic, conceptual, and analytical knowledge of the subject

 

25

CIA II

Test and written assignment

Application of core concepts and

Problem solving skills.

30

CIA III

Comprehensive Examination

Comprehensive knowledge of the subject and Problem solving skills.

40

Attendance

Attendance

Regularity and Punctuality

05

 

 

MAT142 - QUANTITAIVE TECHNIQUES FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This skill-based course aims at imparting theoretical knowledge of optimization techniques.  These techniques are widely used in the industry to optimize available resources.  This will help the student to apply the mathematical techniques to real life situations.

Course Objectives: This course will help the learner to

COBJ1.   Acquire problem solving skills in Linear Programing and its related problems

COBJ2.   Gain proficiency in implementing the algorithms for solving Transportation and Assignment Problems.

COBJ3.  Demonstrate the methods of solving Two-Person Zero-Sum Games

 

Course Outcome

CO1: Formulate and solve Linear Programming Problems using graphical and simplex method.

CO2: Solve Transportation problems by using Modified distribution method.

CO3: Solve assignment problems by using Hungarian technique.

CO4: Solve simple two person zero sum games.

Unit-1
Teaching Hours:17
Linear Programming
 

Definitions of O.R.- Definition of Linear Programming Problem (L.P.P) - Formulation of L.P.P. – Linear Programming in Matrix Notation – Graphical Solution of L.P.P –  Simplex Method – Big M Technique – Two Phase Method.

Unit-2
Teaching Hours:15
Transportation and Assignment Problems
 

Introduction to Transportation Problem – Initial Basic Feasible solution – Moving towards Optimality – Degeneracy in Transportation Problems – Unbalanced Transportation Problem – Assignment Problems.

Unit-3
Teaching Hours:13
Game Theory
 

Games and Strategies – Introduction – Two person zero sum games – Maximin and Minimax Principles – Games without saddle point – mixed strategies – Solution of 2 x 2 rectangular games – Graphical method – Dominance Property –  Algebraic Method for m x n   games.

Text Books And Reference Books:

K. Swarup, P. K. Gupta, and Man Mohan, Operations Research-Principles and Practice, 10th edition, New Delhi, India: Sultan Chand & Sons, 2004.

Essential Reading / Recommended Reading
  1. G. Hadley, Linear Programming, Reprint, New Delhi: Narosa Publishing House, 2002.
  2. K. V. Mittal and C. Mohan, Optimization Methods in Operation Research and System Analysis, 3rd ed., New Delhi: New Age International Pvt. Ltd., 2008.
  3. H. A Taha, Operations Research- an introduction, 8th ed., New Delhi: Prentice Hall of India, 2009.
Evaluation Pattern

This course is completely depending upon the CIAs, which will be evaluated through assignments and tests/examinations.

The component-wise evaluation pattern is given below:

Component

Mode of Assessment

Parameters

Points

CIA I

Test and written assignment

Basic, conceptual, and analytical knowledge of the subject. 

25

CIA II

Test and written assignment

Application of core concepts and problem solving skills.

30

CIA III

Comprehensive Examination

Comprehensive knowledge of the subject and Problem solving skills.

40

Attendance

Attendance

Regularity and Punctuality.

05

 

 

MED141 - MEDIA AND POLITICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course considers the degree to which media influences political opinion and actions and also its impact on public policy in the Indian context. In other words, the course examines the role of news media in the Indian political process from both behavioural and institutional perspectives.

 

Course Outcome

CO1: To understand the concepts and theories that inform us about the role of news media in society.

CO2: To be able to critically analyse the role of Indian media in shaping public opinion.

CO3: To attempt a deconstruction of the role social media plays in shaping the fortunes of politicians.

CO4: To apply this understanding to further greater political participation among students.

Unit-1
Teaching Hours:15
Media & Politics: A Theoretical Perspective
 

Theories of news media

Media as fourth estate of democracy

Media and civic engagement

Politics and social media: Issues and debates

 

Media regulation and politics

Unit-2
Teaching Hours:15
Media & Politics: Dynamics
 

Media and the political communication process

Media and its impact on public opinion

Sociology of news construction

Media’s role in the empowerment of social movements

Role of media in elections- campaigns, strategies and advertisement

Media role in exposing political scandals

 

Media as spaces for dissent, marginal voices and alternative platforms

Unit-3
Teaching Hours:3
Media & Politics: A Critical Appraisal
 

The corporate world, media conglomerates and politics interface

Media’s role in manufactured consent giving

Visual media and political communication

Role of social media in image building

 

Case study- Rebranding of PM Modi

Text Books And Reference Books:

 

Politics of Media, 1st Edition by Ranjith Thankappan, 2016.

Essential Reading / Recommended Reading

Making Sense of Media and Politics: Five Principles in Political Communication, 2nd Edition by Gadi Wolfsfeld, 2022.

 

Political Communication and Mobilisation: The Hindi Media in India, by Taberez Neyazi, 2018.

Evaluation Pattern

Blog (weekly posts)- reflections on issues in the news media

CIA 1- MCQ

CIA 2- Class test

CIA 3- Group presentation

 

ESE- Written exam

MED142 - AUDIO AND VIDEO PRODUCTION TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course description: This course will introduce students to the basic principles and techniques of audio and video production. Students will learn how to use a range of equipment and software to produce high-quality audio and video content. This course is designed for non-media students who want to acquire basic skills in audio and video production.

Course Outcome

CO1: Students will be able to identify different types of media software and their uses in the media industry.

CO2: Students will be able to describe the features and functions of software tools used for media production, editing, and distribution.

CO3: Students will be able to use media software tools to create and edit media content.

Unit-1
Teaching Hours:20
Introduction to Audio and Video Production
 

Introduction to Audio and Video Production (10 hours)

Basic principles of audio and video production

Overview of equipment used in audio and video production

Introduction to software tools used in audio and video production

 

Audio Production Techniques (10 hours)

Microphone selection and placement

Recording techniques and best practices

 

Mixing and mastering audio content

Unit-2
Teaching Hours:20
Video Production Techniques
 

Video Production Techniques (10 hours)

Camera selection and setup

Lighting techniques and best practices

Shooting and capturing video footage

 

Editing Audio and Video Content (10hours)

Introduction to audio and video editing software

Editing and arranging audio and video content

 

Adding transitions and effects to audio and video content

Unit-3
Teaching Hours:5
Advanced Audio and Video Production
 

Creating soundscapes and sound effects

Advanced camera techniques and shot composition

 

Motion graphics and visual effects

Text Books And Reference Books:

"The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age" by Steven Ascher and Edward Pincus.

"Audio Engineering 101: A Beginner's Guide to Music Production" by Tim Dittmar

"The Art of Digital Audio Recording: A Practical Guide for Home and Studio" by Steve Savage

"Video Production Handbook" by Gerald Millerson and Jim Owens

 

"Pro Tools 101: An Introduction to Pro Tools 11" by Frank D. Cook

Essential Reading / Recommended Reading

"The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age" by Steven Ascher and Edward Pincus

"Audio Engineering 101: A Beginner's Guide to Music Production" by Tim Dittmar

"The Art of Digital Audio Recording: A Practical Guide for Home and Studio" by Steve Savage

"Video Production Handbook" by Gerald Millerson and Jim Owens

 

"Pro Tools 101: An Introduction to Pro Tools 11" by Frank D. Cook

Evaluation Pattern

CIA 1 – Interview Project - Students could work in groups to produce a video where they interview employees of a local business or organization. The video could showcase the company culture and highlight different aspects of the business. (15Marks)

CIA 2 – Product Demo Video Project - Students could work in groups to produce a video that showcases a product or service. The video would need to be engaging and informative, and would aim to persuade the viewer to purchase or use the product or service. (20 Marks)

CIA 3 – Educational Video Project - Students could work in groups to produce an educational video on a topic of their choice. The video would need to be informative and engaging, and could cover topics like science, history, or current events. (15 Marks)

All CIAs   – Department level only

MED143 - CELEBRITY PR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course attempts to understand the nature, process and issues related to celebrity actors and their presence, which inadvertently contribute to the success of films.

Course Outcome

CO1: Will be able to understand the concept of celebrity PR

CO2: Will be able to understand the role of celebrity presence in the success of a film

Unit-1
Teaching Hours:10
Understanding PR as Strategic Communication
 

PR concept, role and relevance in selling goods/services; Brief history & evolution of PR. Competing forces for PR-Advertising, Publicity, Marketing/Sales. PR as distinct from spin, hype & exaggeration. Top Bollywood PR firms in India-Dale Bhagwagar PR, Raindrops, Spice PR, Aspire PR.

Unit-2
Teaching Hours:10
Celebrity PR and Bollywood
 

Bollywood and the need and emergence ofCelebrity PR, early beginnings, and present status. Acquiring and sustaining celebrity status through PR, Celebrity brand building & nurturing. PR in celebrity reputation management. Building the celebrity profile through analysis and research. Case Study-The making of Shilpa Shetty (UK's Big Brother Reality TV), Amitabh Bachchan and KBC, Aamir Khan and Satyameva Jayate

Unit-3
Teaching Hours:10
Celebrity PR Responsibilities & Activities
 

Interviews, Press conferences,Rejoinders,Official comments/no comments. Organising events-Public 'meet and greet', Social events of significance, Public gatherings-award functions, airport meets.  Helping to manage crisis--damaging details from celebrity past, social media criticism and backlash, dealing with success and failure with grace and dignity, Helping deal with paparazzi encounter

Text Books And Reference Books:

Barron, Lee. (2015). Celebrity Cultures: An Introduction. SAGE Publications Ltd. Bräu, Marlena. (2013), Twitter Kills The Publicity Star? How social media is influencing the business of Celebrity PR. Grin Verlag Publishing, Germany. Jonas, C Priyanka. (2021). Unfinished: A Memoir. Penguin Viking.

Essential Reading / Recommended Reading

Raju, J Jeetu. (2020). Escape the rat race. Google Books, Thames Publication. Stewart, B James and Abrams, Rachel. (2023). Unscripted: The Epic Battle for a Hollywood Media Empire. Penguin Books.

Evaluation Pattern

Single assessment of 50 marks

PSY155 - PSYCHOLOGY OF GENDER (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course has been conceptualized to help learners in delving into the conversation between gender and psychology. Through the lens of socio-historico location of an individual an attempt will be made to locate gender, cognize the spaces of performing, reproducing and perpetuating gender. Looking through psychological and feminist theoretical lenses, the course will analyze the connection of the psychology of gender to the discourse of power and socio-political economical structures. Learners are encouraged to evaluate and envision possible new grounds for a better world, considering the changing cultural diversity in the present Indian society, therefore, reinforcing them to approach gendered issues through cultural, social constructionist and post-structuralist lens to analyze its implications.

Course Outcome

1: Examine the accounts of the production, reproduction and perpetuation of gendered and sexual identities, spaces and subjectivities and related psychological concepts.

2: Discuss gender roles and intersectional nature of identity in everyday life and experience, using psychological, feminist and post-feminist lenses.

3: Demonstrate psychological literacy and problem-solving abilities by suggesting possible counters to the critical gendered issues in personal, interpersonal, social, emotional, cultural, political and professional domains in a multicultural context

Unit-1
Teaching Hours:15
Introduction
 

Describing the spectrum and gender-diverse identities. 

Classical 

psychoanalytic theories on masculinity and 

feminity, analyses 

through feminist, queer and trans readings of psychoanalytic 

theories. 

Feminist theories 

Male gender role stress Gender and space - 

secondarity, 

performativity, 

multiplicity, trans 

community and mental health. 

Body, identity and 

subjectivity - 

psychological and 

philosophical readIngs

Unit-1
Teaching Hours:15
Unit 1
 

Describing the spectrum and gender-diverse identities. Classical psychoanalytic theories on masculinity and feminity, are Analyses through feminist, queer and trans readings of psychoanalytic theories. Feminist theories Male gender role stress Gender and space - secondarity, performativity, multiplicity, trans-community and mental health. Body, identity and subjectivity - psychological and philosophical readings

Unit-2
Teaching Hours:15
Theories
 

Queer and trans theories, Political Economy of Sex Gender and life-space- psychology, feminism, architecture, history & philosophy.

Gender and Bodies; Gender and Violence; Gender and Media

Gender and Work; Gender and Parenthood; Gender and Mental Health

Gender and Indian Law: LGBTQIA+ RightS

Unit-2
Teaching Hours:15
Unit 2
 

Queer and trans theories, Political Economy of Sex; Gender and life-space psychology, feminism, architecture, history & philosophy. Gender and Bodies; Gender and Violence; Gender and Media; Gender and Work; Gender and Parenthood; Gender and Mental Health; Gender and Indian Law: LGBTQIA+ Rights

Unit-3
Teaching Hours:15
Project Work
 

Project-work: 

Examine various sites of the performance and perpetuation of gender and Gendered 

discrimination– 

Through field work, that shows its 

Production in everyday spaces and at the 

Intersections of social, cultural, politcal  Location marked 

Discourses of gender.

Unit-3
Teaching Hours:15
Unit 3
 

Project-work: Examine various sites of the performance and perpetuation of gender and Gendered discrimination– Through fieldwork,

that shows its Production in everyday spaces and at the Intersections of social, cultural, political. Location marked. Discourses of gender

Text Books And Reference Books:

RUDMAN, L. A. (2021). Social Psychology of gender: How Power and Intimacy Shape Gender Relations (2nd ed.). GUILFORD.

Matlin, M. (2011). Potential Problems and Biases in Current Research in The Psychology of Women (pp. 20-27). Nelson Education.

Fine, C. (2010). Delusions of gender: How our minds, society, and neurosexism create difference. WW Norton & Company.

Matlin, M. (2011).The Psychology of Women. Nelson Education.

Essential Reading / Recommended Reading

Webb, D. (2023). LGBTQ rights in India. AEA Randomized Controlled Trials. https://doi.org/10.1257/rct.10953-1.0

Irigaray(1995)-The Question of the Other Foucault(1976)-The Will to Knowledge: History of Sexuality (Vol 1)

Kristeva (1980) - Powers of Horror: An Essay on Abjection; Tans. (1992) by L. S. Roudiez.

Gayle (1975). “The Traffic in Women: Notes on a Political Economy of Sex.” In Rayna R. Reiter (ed.), Toward an Anthropology of Women. Monthly Review Press. pp. 157--210

(1975)

Stryker (2004) - Transgender Studies: Queer Theories Evil Twin.

Nagoshi et al. (2010)- Transgender Theories: Embodying Research & Practice Fieldwork and Project-based learning

Evaluation Pattern

Assessment Outline: 

 

CIA 1 and CIA 2 is a 20 mark assignment 

CIA 3 is a 50 mark complex assignment

SPA141 - SPANISH MDC (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 
Course Description:  “Aula International 1” A1/A2. Is designed to develop listening, speaking, writing, and reading skills in Spanish as well as cultural competency in the Hispanic world. This course is intended for students with no prior knowledge of Spanish .This method leads easy way to communicate and to carry out tasks in Spanish. 
Course Objectives:  “Aula International 1” A1/A2’. General objective are more specific to define the linguistic knowledge with the help of which the learners will implement various skills such as to understand, to speak, to interact and to write. 

Course Outcome

CO1: Student will be able to talk casually about topics of current public and personal

CO2: Students in the Spanish program develop in-depth content knowledge about Hispanic cultures.

CO3: Student will be able to understand most speech on familiar topics.

CO4: Student can read and understand written texts in areas of the their special interest,

CO5: Student will able to recognize the value of Spanish language learning and Hispanidad cultures through participation in a variety of activities.

Unit-1
Teaching Hours:45
Unit 1 ? Recuerdos! 7.5 hrs
 

·                                                                                          7.5 hrs

o   Salutation and expressions

o    Learn to introduce ourselves and friends.

o   Alphabets

o   Profession

o   Numbers

 

Unit-1
Teaching Hours:45
El tiempo? 7.5 hrs
 

o   Indicating the date and month

o   Fixing an appointment

o   Specifying time

Unit-1
Teaching Hours:45
· Cuáles prefieres ? 7.5 hrs
 

 

o   Identifying the nouns

o   Expressing one’s wishes

o   Conversation in the market / in hypermarket

o   the demonstrative adjectives

o   Learning colors and cloths

 

Unit-1
Teaching Hours:45
Nosotros 7.5 hrs
 

o   Learning to introduce each other

o   identifying genders and number(singular and plural)

o   Articles(definite and indefinite)

 

Unit-1
Teaching Hours:45
Expresar intenciones 7.5 hr
 

 

o   Introducing group of verbs in present tense 

o   Conjugating the verbs

o   Usage of  prepositions in the phrase

o   Using subject personal pronouns with the verbs

o   Usage of comparative

 

Text Books And Reference Books:
  1. ‘Aula Internacional 1’
Essential Reading / Recommended Reading
  1. Rosetta Stone, Babbel, Rocket Languages, Pimsleur, Brainscape, Busuu, Duolingo. Etc.
Evaluation Pattern

 

Assessment Pattern

CIA (Weight)

ESE (Weight)

CIA 1 – Assignments

10%

 

CIA 2 – Mid Sem Exam

25%

 

CIA 3 –  Viva - testing of language skills

10%

 

Attendance

05%

 

End Sem Exam

 

50%

Evaluation Pattern:

(CIA1:20 marks + CIA2:50 marks + CIA3:20 marks)/2 + Attendance: 5 marks + End Sem: 50 marks

 

 

 

 

Examination & Assessments – Through written assignments and different tests of linguistic skills

·      Section A - Test of linguistic ability through grammar components –15 marks

·      Section B - Test of translating abilities and comprehension, short answers - 15 marks

·      Section C - Test of writing skills / Dialogue and Essay writing – 20 marks

 

 

BBA101-2 - FINANCIAL MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

 

Course Objectives: 

      To understand the basics of finance function and the concepts of financial management

      To apply the knowledge in taking finance decisions

      To develop analytical skills to identify financial management problems and solve them.

      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Course Outcome

CO1: Demonstrate understanding of the principles and concepts of financial management

CO2: Summarize the motives behind financial decision making

CO3: Interpret the relevant theories and concepts of various practices of financial management and ethics in Finance.

CO4: Analyze the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: Evaluate projects for profitability

Unit-1
Teaching Hours:6
Introduction to Financial Management
 

Meaning of finance and financial management, Types of finance, Scope of financial management, Approaches to finance function relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions, Functional areas of financial management, Functions of a finance manager, Agency Cost, Definition of ethics and the importance of ethics in Finance.

Unit-2
Teaching Hours:9
Sources of Finance
 

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Startup finance-Bootstrapping, Series Funding

Unit-3
Teaching Hours:12
Capital Structure & Capitalization
 

Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization (Theory) – causes – effects and remedies, Watered stock, Over trading and under trading. Meaning of capital structure and financial structure, principles of capital structure, Optimum Capital Structure, Determinants of capital structure, capital gearing-Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS Analysis, Point of indifference-Practical Problems

 

Unit-4
Teaching Hours:12
Cost of Capital and Leverages
 

Meaning of cost of capital, significance of cost of capital, components of cost of capital – Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined leverage, risk and leverage – practical problems

 

Unit-5
Teaching Hours:8
Capital Budgeting
 

Meaning of Capital Budgeting, Importance, Need, Time value of money-Present and Future Value (Simple Problems), Capital budgeting process, project appraisal by using traditional methods and modern methods, Practical problems on Payback Period, Net Present Value, Profitability Index, IRR and MIRR methods

Unit-6
Teaching Hours:6
Dividend Policy decisions
 

Meaning, Kinds, Bonus shares – Merits and Demerits, Theories of dividend decisions, determinants of dividend policy decisions, Companies Act, 2013 and SEBI Guidelines on Dividend Distribution (Theory only)

Unit-7
Teaching Hours:7
Management of Working Capital
 

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital-Practice problems. Management of cash. Management of inventory and debtors – Theory only

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Essential Reading / Recommended Reading
  1. Chandra, P. (2019).Financial Management. New Delhi, India. Tata McGraw Hill Book Co.
  2. Pandey,I.M.(2015). Financial Management. New Delhi, India. Vikas Publishing House.
  3. Gupta, S, K., Sharma, R.K. & Gupta, N (2013). Financial Management. Kalyani Publishers.
  4. Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Brigham and Houston (2021), Fundamentals of Financial Management, Cengage Learning, 14 edition

Evaluation Pattern

CIA I- 20 Marks

CIA II- 50 Marks

CIA II- 20 Marks

ESE- 50 Marks

Attendance : 5 Marks

BBA102-2 - MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

  • To explain fundamental concepts of marketing and their application to different markets.
  • To give an understanding about marketing mix elements and strategies.
  • To explain about consumers buying behavior.
  • To critically examine and evaluate existing marketing strategies and tactics.
  • To study the social responsibility and ethics of marketing.

Course Outcome

CO1: Explain fundamental concepts of marketing and their application to different markets.

CO2: Understand elements and strategies about marketing mix.

CO3: Explain about consumers buying behavior.

CO4: Critically examine and evaluate existing marketing strategies and tactics.

CO5: Study the social responsibility and ethics of marketing.

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing Environment

Unit-2
Teaching Hours:10
Connecting with Customers
 

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Unit-3
Teaching Hours:10
Product Decision
 

Setting Product Strategy: Product Classification, Product Levels, Product and Services Differentiation, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process.

Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

Unit-4
Teaching Hours:8
Pricing
 

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Unit-5
Teaching Hours:8
Distribution Channels
 

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management (Channel design and Channel Conflict)

Unit-6
Teaching Hours:10
Promotion
 

Significance of Integrated Marketing communication, Advertising, sales promotion, personal selling and sales management.  Public and customer relations, direct and online marketing, multi-level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth Marketing and Guerilla Marketing)

Unit-7
Teaching Hours:6
Competitive Dynamics and Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Text Books And Reference Books:

Kotler.P, &Keller.K.L., Koshy & Jha  (2020). Marketing Management, 20th edition, Pearson.

Essential Reading / Recommended Reading
  1. Marshall & Johnston, Marketing Management, McGraw Hill
  2. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
  3. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
  4. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
  5. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
  6. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Evaluation Pattern

CIA 1- for 20 marks. Report submission either individual or in group

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

BBA191-2 - SOCIAL CONCERN PROJECT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

Course Outcome

CO1: Identify the social problems and issues

CO2: Students able to analyze the opportunities to be agents of social change

CO3: Develop the students to become socially responsible citizens

CO4: Motivate to help them to realize what they learn and do can resolve social problems and issues by their contributions towards people, community, or society

Unit-1
Teaching Hours:30
Social Responsibility Project
 

Social Responsibility Project

Text Books And Reference Books:

       An external guide(from NGO) must be identified and informed to the teacher teaching Business ethics and sustainability.

       A mail confirming the details-Name of the external guide, designation, email id, phone number, address to be sent to teacher.

       A mail from the external guide must be sent to the teacher accepting your proposal to work with them and clearly mention your work, roles and responsibilities.

       Team leaders to coordinate which teams go when and complete what task and inform the teacher about the same

       A flow chart must be prepared by cluster coordinator showing each teams work to be completed and time line.

       A log book must be maintained by each group mentioning the individual contribution and work completion on a daily basis

       No more than 1 group from each cluster can go for project on any given day

       Each student is expected to put in a 25 hrs work towards project they undertake. The burden of proof lies with each student.

       Failure to report the day to day activities and update log book will lead to cancellation of project.

       Sufficient documents shall be made available both to the faculty guide and mentor at the NGO, for the work completed.

       It may consider  working with corporate foundations and in house CSA

       It is the group’s responsibility to ensure that the mentor at the NGO is aware about these guidelines. 

       Attendance shall be granted subject to confirmed participation by each student on a daily basis. NO attendance shall be given during class hours.

        At the end of each day's work it is the responsibility of the team leader to coordinate with the faculty mentor and get attendance sorted for their team.  No white forms or note is issued by anybody for this purpose.

Essential Reading / Recommended Reading

Approved NGO by Department

Evaluation Pattern

Evaluation Pattern

VIVA-VOCE (50 Marks): -Implementation

• Demonstrate awareness of social issues -20 marks

• Propose initiatives for future commitment -20 marks

• Summarise key facts with clarity- 10 marks

REPORT VALUATION (25 Marks) &amp; RELECTIVE/FEEDBACK SESSIONS (25

Marks)

• Analyze stakeholder impact on social issues 10 marks

• Demonstrate clarity and coherence in writing – 10 marks

• Develop documents with appropriate structure and style- 5 marks

BFMA101-2 - INTRODUCTION TO PYTHON FOR DATA ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:2
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Python is a high-level, general-purpose programming language; its programming skills enhance the implementation of various concepts. The course will cover various programming concepts and techniques for real-world business, finance, healthcare, and more applications.In addition to theoretical concepts, the course will provide hands-on experience with various tools like IDEs and their usage in creating projects and assignments.

This course is designed for students interested in understanding programming and its applications. Upon completing this course, students will have a strong foundation in Python programming concepts and programming techniques and be well-equipped to pursue further study or career opportunities in this rapidly growing field. 

 

Course Objectives:

To identify various data types in Python.

To apply various string operations for data processing.

To develop algorithms and programs to serve real-world problems.

            To create and utilize functions for efficient Python programming. 

Course Outcome

CLO1: Comprehend the fundamental concepts of Python and its usage in real-world applications

CLO2: Apply Python programming techniques to solve real-world problems

CLO3: Analyze the strengths and weaknesses of different programming techniques

CLO4: Design and implement Python programming solutions to meet specific requirements

CLO5 : Develop different Python programs using functions

Unit-1
Teaching Hours:8
Introduction to Python
 

Introduction to Python and installation, data types: Int, float, Boolean, string, and list; variables, expressions, statements, precedence of operators, comments; Introduction to different environments and IDEs like IDLE, PyCharm, VS Code etc.

Unit-2
Teaching Hours:8
Data modules
 

Modules, functions --- function and its use, flow of execution, parameters and arguments. Control flow and loops steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break

Unit-3
Teaching Hours:8
String Operations
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string; string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file

Unit-4
Teaching Hours:8
Data Structures
 

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries

Unit-5
Teaching Hours:8
Design with functions
 

 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters, and temporary variables; scope, lifetime, named arguments

Unit-6
Teaching Hours:10
File Handling and Database using MySQL
 

 

Overview of File handling using Python programming. Overview of Read, Write, Append, Execute Functions, Functions to deal with file status and manage the data entry. Overview of databases, relational databases, normalization, normal forms used in DB creation. Overview of MySQL and introduction to MySQL workbench and its various operations.

Unit-7
Teaching Hours:10
CRUD Application with Files and DataBase
 

Overview of DB handling using Python programming, the conceptualization of application, and creating CRUD framework. Introduction to webapps, cloud computing etc. Creating standalone WebApps using Streamlit and MySQL

Text Books And Reference Books:

 

1.     Manaranjan Pradhan, U Dinesh Kumar. (2019) Machine Learning using Python, Wiley

2.     Lambert KA., Juneja BL. (2015). Fundamentals of Python. Cengage Learning

Essential Reading / Recommended Reading

 

1.     McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media.

2.     Martin C. Brown (2018). Python The Complete Reference, 4th Edition, Tata McGraw-Hill Education India

3.     Reema Thareja (2019), Python Programming: Using Problem-Solving Approach, OUP, India

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Multiple Choice Questions (MCQ) based assessment

(20 Marks)

1,2

20

100%

20

CIA II (MSE)

Mid Semester Examination

1,2,3,4

50

50%

25

CIA III

Group Assignment

5,6,7

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

School Guidelines & Cohort guidelines applicable for the assessments

 

Minimum class attendance percentage for submission of assignments

 

Submission of drafts for feedback

 

Opportunities given for improvement

 

Penalty for late/non-submission (As per the School/University policy)

 

 

 

Plagiarism prevention guidelines (As per the School/University policy)

 

75%

 

 

 

Permitted in the form of doubts clarification

 

 

No improvement opportunity will be given for a submission

 

Penalty of 1 mark per day for late submission. Assignments of students without prior permission will not be taken for evaluation after the due date

 

 

15% allowed

BFMA161-2 - FOUNDATIONS OF MANAGERIAL EFFECTIVENESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Course Description 

This course is intended to provide a cohort experience and to help students acquire a range of useful

strategies and skills for enhancing their managerial effectiveness, as well as for engaging productively

with the undergraduate course concepts throughout their program. The theme addressed in this course

is enhancement of intrapersonal and interpersonal managerial skills including professionalism, ethics,self-awareness, communication, collaboration and time management.

Course Objectives

● To explain and illustrate different barriers of professionalism and ethics as an attribute.

● To develop understanding between individuals within a team or in a group setting.

● To enhance communication skills required to be a competent manager

● To discover the importance of Team Building &amp; Networking, including in the multicultural context.

 

● To analyze and interpret the techniques and tools that will promote efficient utilization of time.

 

Course Outcome

CO1: Explain and illustrate different barriers of professionalism and ethics as an attribute

CO2: Develop understanding of the importance of self-awareness

CO3: Discover the significance of Communication

CO4: Evaluating the need for Team Building & Being a Team Member

CO5: Analyze and interpret the techniques and tools that will promote efficient utilization of time

Unit-1
Teaching Hours:4
PROFESSIONALISM AND ETHICS
 

Level of Knowledge: Conceptual

Professionalism in workplace, positioning yourself at the workplace to become more marketable through the right attitude, grooming and etiquettes. Ethics at the workplace.

Unit-2
Teaching Hours:6
SELF AWARENESS
 

Level of Knowledge: Conceptual

Introduction, importance, benefits, types and how to create a self-awareness, understand yourself,

Realize your strengths and weakness, Applicability of self-awareness in our lives JOHARI WINDOW- The four quadrants of JW, Advantages and disadvantages, Applications

Unit-3
Teaching Hours:6
ENHANCING COMMUNICATION SKILLS
 

Level of Knowledge: Conceptual

TRANSACTIONAL ANALYSIS - Ego states, Type of transactions, Implications of TA,Communicating in meetings; PRESENTATIONS – Making effective oral and written presentations,concept of multicultural communication, challenges in cross cultural communication and tips to improve cross cultural communication skills.

Unit-4
Teaching Hours:8
TEAM BUILDING AND NETWORKING
 

Level of Knowledge: Conceptual

TEAMS - Introduction to meaning and concept of Teams, importance of being a Team Member and Team Leader. Meaning, importance and Challenges of Team Building; Cross-Cultural collaboration.

NETWORKING – Importance of professional network, building your professional network within and outside the organisation

Unit-5
Teaching Hours:6
TIME MANAGEMENT
 

Level of Knowledge: Conceptual

Introduction to Time management, Benefits of time management, Prioritization of events, preparing schedules, Procrastination, Problems in time management and strategies for effective time management.

Text Books And Reference Books:

1.Chatterjee, D. A. (2017). Managerial Effectiveness: An insight. Rigi Publication.

2. Horstman, M. (2016). Effective Manager. Wiley.

3. Reddin, W. J., &amp; Reddin, W. J. (1970). Managerial Effectiveness. McGraw-Hill.

 

Essential Reading / Recommended Reading

Websites:

1. https://www.merriam-webster.com/dictionary/professionalism

2. https://www.linkedin.com/pulse/20140831053426-77080879-10-golden-rules-to-professional-

ethics-in-the-workplace

3. https://www.youtube.com/watch?v=vj4hvpLYZ6M

 

Evaluation Pattern

CIA Based

CIA1 - 30 marks

CIA2 - 30 marks

CIA3 - 30 marks

Class participation - 10 marks

COM147 - E-COMMERCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course intends to make the students familiar with the essential concepts for steering business transactions through the various resources of E-Commerce. As a prerequisite, the students should be having a basic knowledge about computers, networks and information technology.

Course Outcome

CO1: To provide exposure to the students about the various avenues of e-commerce.

CO2: To develop e-business plans.

CO3: To understand the various principles, models and concepts of e-commerce business models and revenue models

CO4: To understand, develop and apply the concepts of e-marketing strategies.

CO5: To understand the various electronic payment systems available.

CO6: To get equipped with the knowledge of creating simple websites.

Unit-1
Teaching Hours:10
E-Commerce Framework
 

E-Commerce Concepts: Electronic   Commerce   –   Mobile   Commerce   -   Social   E-Commerce and Wisdom of Crowds – Local Commerce – Conversational Commerce; B2C, B2B – Private Industrial Network, Net Marketplace, C2C; Indian E-Commerce Environment; Creating Business Plans – Creating Business Plans for E-Business Ideas.


Practical: Creating an e-business plan through brainstorming and ideation.

Unit-2
Teaching Hours:10
Business Models and Revenue Models
 

Business Models: E-Tailer – Market Creator – Content Provider – Community Provider – Portal – Service Provider; Revenue Models: Advertising Revenue Model – Sales Revenue Model – Subscription Revenue Model – Freemium Revenue Model – Transaction Fee Revenue Model – Affiliate Revenue Model.

 


Practical: Choosing suitable e-business model and revenue model for the chosen business plan.

Unit-3
Teaching Hours:12
E-Marketing
 

Electronic Marketing: Traditional Marketing, Concepts of STP, Identifying Web Presence Goals, Achieving Web Presence Goals, Uniqueness of Web, Meeting the Needs of Website Visitors, E-Marketing Value Chain, Site Adhesions, Maintaining a Website. Internet Advertising: Types, Advantages, Guidelines; Push and Pull Marketing, E-Cycle of Internet Marketing, Measuring the Effectiveness of E- Advertising, E-Branding.


Practical: Designing an electronic marketing strategy for the chosen business plan.

Unit-4
Teaching Hours:8
E-Payment Systems & Website Creation
 

Electronic Payment Systems: Electronic Clearing System, NEFT, RTGS, Digital Cash, Currency Servers, Virtual Currencies, Bitcoins, Debit Cards, Credit Cards, Digital Credit Cards, Smart Cards, Digital Wallets, Electronic Cheques, Online Stored Valued Systems, Mobile Payment Systems, Emerging Financial Instruments.


Practical: Creating websites using online website building tools like wix.com,

 

godaddy.com, for the chosen business plan with appropriate electronic payment system.

Unit-5
Teaching Hours:5
Careers and Threats in E Commerce
 

Impact of E Commerce on Business, Banking, E Governance, Tourism, Real Estate, Book Publishing, Careers in E Commerce as Business Analyst, E Business Consultant, Customer Relationship Manager, Supply Chain Manager, Project Manager, Database Administrator.  E Commerce certification courses.  E-Commerce Threats and Security – Virus, Cyber Crime, Firewall, Proxy Server, Privacy and Cyber Law.

Practical:  Introduction to MOOC courses in E Commerce (Coursera, edEx, Udacity, Udemy, FutureLearn)

 

 

Text Books And Reference Books:
  1. Kamlesh.K.Bajaj and Debjani Nag, “E-Commerce: The Cutting Edge of Business”, Tata McGraw-Hill Education, (Latest Edition).
  2. C.S.V.Murthy; “E-Commerce”, Himalaya Publishing House, (2018).
  3. Manjot Kaur; “Introduction to E-Commerce”, Kalyani Publishers, (2018).
Essential Reading / Recommended Reading
  1. Gray P. Schneider, “E- Commerce”, Course Technology, (Latest Edition)
  2. Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang, “E-Commerce: Fundamentals and Applications”, John Wiley & Sons Ltd (Latest Edition)
  3. https://www.bplans.com/e-commerce_startup_business_plan/executive_summary_fc.php
Evaluation Pattern
  • CIA ONE: Caselet Presentation + MCQ 
  • CIA TWO: Case Study Analysis 
  • CIA THREE: Group Presentation
  • End Semester Examination

 Learning Outcomes of the Course

 CIA ONE

 CIA TWO

 CIA THREE

 END SEMESTER EXAMINATION

 ATTENDANCE

 

Part A = CASELET + Part B = MCQ

 CASE STUDY ANALYSIS

 GROUP PRESENTATIONS

 Written Examination conducated for 3 hours

 As per university guidelines

CO 1: Explain basic terminologies and functionalities of E-Commerce.

 

 5

10

 

 20

 As per university norms

CO 2: Apply the principles, models and concepts of e-commerce for meeting the requirements of business.

 

 5

 20

 

 20

 As per university norms

CO 3: Develop e-business plans with electronic marketing strategies for e-business platforms.

 

 

 20

 10

 20

 As per university norms

 CO 4: Understand and embed suitable electronic payment systems for the websites.

 

 

 

 10

 20

 As per university norms

CO 5: Create and maintain simple websites for business.

 

 

 

 10

 20

 As per university norms

 

COM149 - INVESTMENTS AND TRADING STRATEGIES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.

Course Outcome

CO1: Understand the various investment options available to investor.

CO2: Apply various techniques used by professionals for analyzing and valuing investment options.

CO3: Make a good investment plan.

CO4: Analyze past price movement of securities and predict future price movement.

CO5: Understand the trading strategies in both stock and derivatives segments of trading

Unit-1
Teaching Hours:7
Introduction to Investment
 

Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management

Unit-2
Teaching Hours:7
Capital Market in India
 

Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index

Unit-3
Teaching Hours:7
Trading in Secondary market
 

Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market

Unit-4
Teaching Hours:8
Fundamental Analysis
 

EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.

Unit-5
Teaching Hours:8
Technical Analysis
 

Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.

Unit-6
Teaching Hours:8
Derivatives market
 

Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments. 

Text Books And Reference Books:
  1. Punithavathy Pandian (2021). Security analysis and portfolio management Vikas publishing house Pvt Ltd.
Essential Reading / Recommended Reading
  1. Bhalla, V. (20188). Investment Management. New Delhi: Sultan Chand Publications
  2. John C Hull, (2018), Options, future & Other Derivatives, Pearson edition
  3. websites - bseindia.com; nseindia.com; moneycontrol.com etc.

Evaluation Pattern

 

Assessment Component

Description

Weightage

CIA I

Google class room  MCQs

One-hour duration. Units 1 and 2.

 

20%

CIA II

Group Assignment/Project

25%

CIA III

Online Exam - ESE

MCQ test based on Case study analysis - 

conducted online using google classroom 

50%

 

Attendance

5%

 

Total

100%

 

COM150 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Course Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest

Unit-2
Teaching Hours:5
Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Unit-5
Teaching Hours:12
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), 

Text Books And Reference Books:
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
  2. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.

Websites:

 

https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

Essential Reading / Recommended Reading
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
  2. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.

Websites:

 

https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

Evaluation Pattern

CIA-1  MCQ test, 25 Questions carrying one mark each using Google Forms

CIA -2 Mid-semester Exam, 50 marks ( 5 Questions carrying 10 marks each)

CIA-3  Group presentation and report submission, (10+15=25 marks)

COM151 - DIGITAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

Course Outcome

CO1: Recall the concepts of Digital marketings

CO2: Apply digital marketing tools and gain insights on analytical tools

CO3: Evaluate different marketing strategies

CO4: Design marketing strategies for customized goods and services

Unit-1
Teaching Hours:12
Unit 1: Basics of Digital marketing
 

Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing,

 

 

Unit-2
Teaching Hours:12
Unit 2: Search Engine Optimization (SEO) and Search Engine Marketing
 

Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy,  Creating high-quality and engaging content, Measuring and analyzing content marketing performance

Unit-3
Teaching Hours:7
Unit 3: Implementing and managing advertisement campaign through Google AdSense
 

Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR.

Unit-4
Teaching Hours:7
Unit 4: Social Media Marketing
 

Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Face book Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance

Unit-5
Teaching Hours:7
Unit 5: Data driven decision making using analytics and insights
 

Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance,  Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders

Text Books And Reference Books:

Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page

Essential Reading / Recommended Reading

·         Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.

Evaluation Pattern

CIA I: OBJECTIVE TYPE TEST: The first CIA involves an MCQ test in the Google Classroom consisting of questions from the first two units. The exam duration will be of twenty minutes.

CIA II: CASE STUDY ASSIGNMENT: A case study will be assigned related to the topics covered in the second and third units of the syllabus.

CIA III: WRITTEN EXAMINATION 

ECO143 - DEMOCRACY AND ECONOMY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is aimed at undergraduate students to introduce to them the prominent debates on democracy and emerging issues in economies.  The course discusses how various socioeconomic factors act as constraints on economic growth and development. This basic framework allows a student to delve into the causes and consequences of various strategies/methods taken/applied by policymakers and practitioners and how it affects the overall objective of the state/economy through a trifocal analysis of the economy, society, and market keeping the central theme of ‘Democracy.’This course will introduce students to:

  • Growing crisis of wealth distribution and income inequality.
  •  Sectoral significance and state intervention in policy making.
  • Informal sector and labor market participation and rights.
  • Analyze corruption in emerging economies through various case studies.
  • Discuss the informal economy through concepts, theory, and measurement.

Course Outcome

CO1: Recognise the growing crisis of wealth and income inequality among the members of the economy.

CO2: Understand the economic crisis in different sectors and government interventions in practices.

CO3: Get familiar informal sector and labour market participation and rights.

CO4: Understand debates about transparency, competition and privatization and its relevance to corruption.

CO5: Investigate issues from various perspectives, such as, viewing challenges in economies through the lens of democracy.

Unit-1
Teaching Hours:10
Democracy, Democratization and Society
 

Theories of Democratization; Democratic and Undemocratic States; Measuring Democracy and Democratization; The Global Wave of Democratization; Causes and Dimensions of Democratization: The Political Economy of Democracy; Political Culture, Mass Beliefs and Value Change; Gender and Democratization; Social Capital and Civil Society; Social Movements and Contention in Democratization Processes: Role, impact on policy reforms and cultural change.

Unit-1
Teaching Hours:10
Democracy, Democratisation and Society
 

Theories of Democratisation; Democratic and Undemocratic States; Measuring Democracy and Democratisation; The Global Wave of Democratisation; Causes and Dimensions of Democratisation: The Political Economy of Democracy: Political Culture, Mass Beliefs, and Value Change; Gender and Democratisation; Social Capital and Civil Society; Social Movements and Contention in Democratisation Processes: Role, Impact on Policy Reforms and Cultural Change

Unit-2
Teaching Hours:8
Actors and Institutions
 

Conventional Citizen Participation;   Institutional Design in New Democracies; Gender and Democratization; A Decade of Democratic Decline and Stagnation.

Unit-2
Teaching Hours:8
Actors and Institutions
 

Conventional Citizen Participation; Institutional Design in New Democracies; Gender and Democratisation; A Decade of Democratic Decline and Stagnation.

Unit-3
Teaching Hours:8
Democracy and Redistribution
 

A Theory of political transitions: Choice of the economic and political regime; Theoretical extensions: growth, trade, political institutions; Democracy and the public sector; the state, the treat of expropriation and the possibility of development: Social and economic wellbeing and policy reforms.

Unit-3
Teaching Hours:8
Democracy and Redistribution
 

A Theory of Political Transitions: Choice of Economic and Political Regime; Theoretical Extensions: Growth, Trade, Political Institutions; Democracy and the Public Sector; the State, the Threat of Expropriation and the Possibility of Development: Social and Economic Wellbeing and Policy Reforms

Unit-4
Teaching Hours:9
Democracy and Economic Growth and Development
 

A Marxian theory of democracy; The Importance of Social Class in Historical Comparative Perspective; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies.

Unit-4
Teaching Hours:10
Democracy and Economic Development
 

A Marxian Theory of Democracy; The Importance of Social Class in Historical Comparative Perspective; The Case Study of India; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies

Unit-5
Teaching Hours:10
Democracy and Economic Growth and Development Indian Experience
 

India’s Tryst with Destiny; Democracy, Inequality, and Public Reasoning; A case study on Gujarat experience of development: Approaches, impact, and outcome; Kerala experience of development: Approaches, impact, and outcome.

Unit-5
Teaching Hours:10
Democracy and Economic Development: Indian Experience
 

India's Tryst with Destiny; Democracy, Inequality and Public Reasoning, A Case Study on Gujarat's Experience of Development: Approaches, Impact and Outcome; Kerala's Experience of Development: Approaches, Impact and Outcome

Text Books And Reference Books:

Bhagwati, J. N., & Panagariya, A. (2012). India's Tryst with Destiny: Debunking Myths that Undermine Progress and Addressing New Challenges. HarperCollins Publishers.

Essential Reading / Recommended Reading

Boix, C. (2003). Democracy and Redistribution. Cambridge University Press.

Drèze, J., & Sen, A. (2015). An Uncertain Glory: India and Its Contradictions. Economics Books.

Evaluation Pattern

CIA 1: 20 marks

CIA 2: 20 Marks

CIA 3: 45 Marks

Attendance: 5 Marks

ECO146 - GENDER AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course aims to provide knowledge of the fundamental differences between genders from economic, biological, political, , psychological and feminist perspectives. It also provides the necessary analytical tools to analyze differences in bargaining positions of men and women within households alongside explaining consequences of marriage , women’s education, health, career choices and wellbeing.  The course also examines developmental outcomes from a gendered lens.

 

Course Outcome

CO1: Demonstrate an understanding of the various disciplinary perspectives from which gender differences could be analysed such as the biological, the economic, the psychological or the feminist perspectives

CO2: To understand different gender inequality index

CO3: Critically evaluate ways by which women could be empowered with a focus on public policy

Unit-1
Teaching Hours:15
Introduction to Gender and Development
 

Basic concepts and subject matters. Gender statistics and System of gender inequality- - Impact of Economic Growth on Gender Equality -Gender Differences in Incomes, education, health and labour market- Women’s Contribution to GDP - Estimation of Women’s Unpaid Work. . Impact of Globalization on Gender Status- Globalization of the World Economy and Gender Status

Unit-2
Teaching Hours:15
Economic Growth and Gender Equality
 

Gender Equity Index - Gender Inequality Index of UNDP - Gender Status Index - Gender in Human Development - Gender Development Index - Gender Empowerment Measure - Gender in Social Development Indicators - the OECD Social Institutions and Gender Index (SIGI).

Unit-3
Teaching Hours:15
Gender Development and Mainstreaming Initiatives in India
 

Women’s Empowerment in India-Gender Inclusive Planning -Role of Institutions in Gender Mainstreaming  - Gender Sensitization of institutions and policies - Mainstreaming Gender into Development Policies - Rights Based Approach to Gender Development.

Text Books And Reference Books:

1) Eswaran, M (2014), Why Gender Matters in Economics, Princeton University, Princeton and Oxford

2) Joyce P. Jacobsen (2020), Advanced Introduction to Feminist Economics, Edward Elagar Publishing

3) Time use survey report 2019, Government of India

4) Agarwal, B., & Bina, A. (1994). A field of one's own: Gender and land rights in South Asia (No. 58).Cambridge UniversityPress.

5) Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74

Essential Reading / Recommended Reading

1. Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74

2.Book chapter: Kabeer Naila, Benevolent Dictators, Maternal Altruists and Patriarchal Contracts: Gender and Household Economics, Chapter 5 in Reversed Realities: Gender Hierarchies in Development Thought

 

Evaluation Pattern

CIA 1 A and B for 30 marks

CIA 2 A and B  for 20 marks

ECO147 - THINKING THROUGH THE ENVIRONMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The natural environment necessarily lends itself to multiple disciplinary inquiries. While science and economics provide data, systems of information, knowledge, and models of management about the earth and its resources, environmental ethics enables one to ask ‘How then, should we live?’ This course aims to provide a holistic and deeper understanding of the environment, its varied interpretations, and ways of relating to it. This course also seeks to cultivate moral and ethical thinking about the environment to develop the basics of sustainable living. 

 To sensitize the students and make them think critically about the environment, especially when technology and infrastructure projects rule over the environmental spaces.

Course Outcome

CO1: Demonstrate an understanding of the various environmental consciousness and movements across global as well as national boundaries

CO2: Critically evaluate ways by which an economist could be explained environment

CO3: Explain the nexus between gender and the environment

CO4: To value ethics as the heart of the environmental consciousness.

Unit-1
Teaching Hours:10
Environmentalism
 

Environmentalism – tracing the history of global environmental consciousness and movements – Varieties of environmentalism – English love of the country – Wilderness thinking in America – Chipko and Silent Valley movements in India

Unit-2
Teaching Hours:15
Economics of the Environment and its Critique
 

Environmental Economics – resource economics – ecological economics; How economists see the environment; Economics of renewable and exhaustible resources; Carbon trading; Economist’s perspective on Sustainability; Concepts of environmental values – Total economic value; Standard methods to value the environment; Reconsidering Economics; Bounded rationality and the environment

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Romantic ecology; Nature writings; Thinking like a mountain; The forgetting and remembering of the air 

Unit-4
Teaching Hours:10
Environmental Ethics
 

Environmental Ethics; An autobiography of your relationship with the earth; Environmental justice; Discounting; Climate change debates; Environmental refugees; The inconvenient truth; Basics of sustainable living; Know your carbon footprints

Text Books And Reference Books:

1.     Abram, D. (1996). The Spell of the Sensuous: Perception and Language in a More-than-human World. New York: Vintage Books

2.     Bhattacharya, R.N. (2004). Environmental Economics. Oxford University Press

3.     Clark, T. (2011). Literature and the Environment. Cambridge University Press

4.     Garrard, G. (2011). Ecocriticism. Routledge

5.     Guha, R. (2000). Environmentalism. Oxford University Press

6.     Leopold, A. (1949).  A Sand County Almanac. Oxford: Oxford University Press

7.     Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

8.     Stavins, R.N. (Ed.) (2012). Economics of the Environment. New York, London: W.W. Norton

9.     Carson, R. (1963). Silent Spring. London: Hamish Hamilton

10.  Martinez – Alier, J. (2002). The Environmentalism of the Poor: A Study of Ecological Conflicts and Valuation. Cheltenham: Edward Elgar

11.  Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

 

12.  Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

Essential Reading / Recommended Reading

 Bhattacharya, R.N. (2004). Environmental Economics. Oxford University Press

Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

Guha, R. (2000). Environmentalism. Oxford University Press

Evaluation Pattern

CIA1A-10 MARKS

CIA1B-15 MARKS

CIA2-20 MARKS

ATTENDANCE-5 MARKS

ENG181-2 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:4
food
 

Witches’ Loaves

O Henry

 

Unit-1
Teaching Hours:4
language
 

Presentation skills

Unit-2
Teaching Hours:6
Fashion
 

In the Height of Fashion-Henry Lawson

Unit-2
Teaching Hours:6
Language
 

Report writing

Unit-3
Teaching Hours:4
Management
 

The Story of Mumbai Dabbawalas- ShivaniPandita

 

Unit-3
Teaching Hours:4
Language
 

Resume Writing

Unit-4
Teaching Hours:3
Language
 

Interview skills and CV writing

Unit-4
Teaching Hours:3
Management
 

If

By Rudyard Kipling

Unit-5
Teaching Hours:4
History
 

Who were the Shudras?

By Dr Ambedkar

 

 

Unit-5
Teaching Hours:4
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
History
 

Dhauli

By JayantaMahapatra

Unit-7
Teaching Hours:4
language
 

email writing

Unit-7
Teaching Hours:4
Social Media
 

An Occurrence at Owl Creek Bridge by Ambrose Bierce

Unit-8
Teaching Hours:2
Social Media
 

Truth in the time of Social Media' by Girish Balachandran

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

teacher manual and worksheets that teachers would provide. Listening skills worksheets.

Evaluation Pattern

CIA1- 20

MSE-50

CIA3- 20

ESE- 50

EST157 - ECOPOETICS OF FILMS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The recent “environmental” and “animal turn” in Film Studies forge new ways of understanding cinema in post-anthropocentric terms. This course tries to present how films convey a nonhuman perspective and the link between moving image technology and humans’ evolving relationship with the natural world. The course will primarily focus on applying a socio-ecological sensibility, rooted in traditions of critical social and environmental theory, to the viewing and interpretation of cinema. The course will also analyse how the discourse of humanism determines cinematic representation and its critical practices. The focus will be primarily on looking at and constructing, the animal and the natural world in film. Beginning with the historical role of flora and fauna in the development of the cinematic medium, it will continue to films that place the nonhuman world at their center. Along the way cinema’s own carbon footprint and its role as an instrument for reflection and advocacy in an age of ecological crisis is considered.

Objectives:

·       To demonstrate   basic knowledge about critical approaches to film, including ecocriticism, animal studies and post humanism.

·       To understand the capacity to shape human perceptions and relations to the more-than-human world.

To emphasize the role cinema has played in depicting the environment and shaping our understanding of ‘nature

Course Outcome

CO1: Demonstrate the process of impacting environment, by interpreting such impacts in their assignments.

CO2: Participate in ethical debates about how films represent environmental issues.

CO3: Develop different perspectives of global environmental issues through discussions with peers who share their interest in the field.

Unit-1
Teaching Hours:9
Emergence of cinema and its Techniques, Ecology and Films
 

Why look at animals? (John Berger, 1980)

Jungle Book (2016)

Christmas Eve (Pathé, 1908)

Mme. Babylas Loves Animals (Alfred Machin, 1911)

Baby’s Dinner (Lumière, 1895)

Boat Leaving the Port (Lumière, 1895)

Workers Leaving the Factory (Lumière, 1895)

Chen Sheinberg, Convulsion (1998)

Unit-2
Teaching Hours:9
Vision unbound: intimacy, privacy, technology
 

Leviathan (Lucien Castaing-Taylor and Verena Paravel, 2012)

Bear 71 (Leanne Alison, Jeremy Mendes, 2012)

Avatar (2009)

The Birds (1963)

King Kong (2005)

Unit-2
Teaching Hours:9
Vision unbound: intimacy, privacy, technology
 

Leviathan (Lucien Castaing-Taylor and Verena Paravel, 2012)

Bear 71 (Leanne Alison, Jeremy Mendes, 2012)

Avatar (2009)

The Birds (1963)

King Kong (2005)

Unit-3
Teaching Hours:9
Unnatural Histories
 

Cane Toads: The Conquest (Mark Lewis, 2010)

Grizzly Man (Werner Herzog, 2005)

Samsara (2011)

Winged Migration

Wild Parrots of Telegraph Hill (2003)

Picture of Light (1994)

Unit-4
Teaching Hours:9
Man Vs Nature
 

In the heart of the Sea (2015)

Nénette (Nicolas Philibert, 2010)

Primate (Frederick Wiseman, 1974)

Unit-4
Teaching Hours:9
Man Vs Nature
 

In the heart of the Sea (2015)

Nénette (Nicolas Philibert, 2010)

Primate (Frederick Wiseman, 1974)

Unit-5
Teaching Hours:9
Eco-trauma & the Contemporary condition
 

The Ghosts in Our Machine (Liz Marshall, 2013)

Lessons of Darkness (Herzog, 1992)

Encounters at the end of the World (Herzog, 2007)

Stalker (Tarkovsky, 1979)

Text Books And Reference Books:

John Berger, “Why Look at Animals?” in About Looking, London: Bloomsbury, 2009.

Nicole Shukin, “Telemobility: Telecommunication’s Animal Currency,” in Animal Capital: Rendering Life in Biopolitical Times. Minneapolis: University of Minnesota Press, 2009, pp. 131-179.

Selmin Kara and Alanna Thain, “Sonic ethnographies Leviathan and New Materialisms in Documentary,” Music and Sound in Nonfiction Film: Real Listening, Holly Rogers, ed. New York: Routledge, 2014, pp. 180-193.

Anat Pick, “Why Not Look at Animals?” NECSUS (2015), http://www.necsus-ejms.org/why-not-look-at- animals/

Essential Reading / Recommended Reading

Catherine Simpson. “Tales of Toad Terror and Tenacity: What Cane Critters Can Teach Us.” Australian Humanities Review 57 (2014), pp. 81-100.

Rust and Monani, ‘Introduction: cuts to dissolves—defining and situating ecocinema studies’, Ecocinema Theory and Practice. New York: Routledge, 2013.

Derek Bousé, Wildlife Films. Philadelphia: University of Pennsylvania Press, pp. 139-149.

Evaluation Pattern

Assignment structure

 

CIA I - Individual work (submission) - 10 Marks

CIA II - Group presentations - 25 Marks

CIA III - Individual presentations - 10 Marks

EST158 - NARRATIVES OF CRIME AND CRIME CULTURE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course introduces the vast and vivid narrative universe of crime. The module presents various perspectives, patterns and equations on the representation of crime, victimhood and investigation. Foregrounding the psychological states of the criminal mind, it navigates through the real and imaginary portrayals of the crime genre’s archetypal characters and the notions of criminality, legality and justice. Further, the course focuses on the intersection of popular culture, true crime, media and the ideological underpinnings of crime culture 

Course Outcome

CO1: To introduce and familiarize students with the various narrative intricacies of representing crime

CO2: To analyze the various cultural patterns and popular images of detective genres, crime stories, and the conceptions of justice

CO3: To think and write about the political implications of legality, criminality and the psychology of criminal activities

Unit-1
Teaching Hours:15
Narrativizing Crime as a Genre
 

 

Classroom activities on the Creative Writings on Crime

Crime Fiction by Frankie Y Bailey, The Oxford Research Encyclopedia of Criminology & Criminal Justice.

Framing Crime: Cultural Criminology and the Images (2010) by Keith Hayward; the late Mike Presdee

Narrative Criminology: Understanding Stories of Crime (2015) by Lois Presser and

Sveinung Sandberg

 

 

Unit-2
Teaching Hours:10
Psychological Dimensions of Crime
 

 

Narratives of Criminal Action and Forensic Psychology (article)

Edgar Allan Poe’s Tell-Tale Heart, Black (short stories) 

Joker (film)

The Image of the Serial Killer: Zodiac, Memories of Murder and Silence of the Lambs (select movies)

Unit-3
Teaching Hours:10
Ideological Implications of Crime
 

 

Marxist Understanding of Ideology

Oppenheimer (film)

Squid Games and Money Heist (web series)

Article 15, Deewar and KGF (films)

Unit-4
Teaching Hours:10
Whodunit, True Crime and Crime News
 

 

True Crime and Danger Narratives: Reflections on Stories of Violence, Race, and (In)justice- by

Lindsey Webb

Arushi Hemraj Murder Case: A Case Study

Sherlock Holmes Series

Delhi Crime (Web Series)

Violence, Media Effects and Criminology by Nickie D Philips

Text Books And Reference Books:

 

Framing Crime: Cultural Criminology and the Images (2010) by Keith Hayward; the late Mike Presdee

Narrative Criminology: Understanding Stories of Crime (2015) by Lois Presser and

Sveinung Sandberg

Toward a Theory of True Crime Narratives (2019) by Ian Case Punnett

Monsters in Media: A Textual Analysis of True Crime in Narrative Journalism by Rachel Sansano

Essential Reading / Recommended Reading

Abrams, M.H. (2015). A Glossary of Literary Terms. Cengage Learning. p. 69

Bailey, Frankie Y. (Jul 2017). "Crime Fiction"The Oxford Research Encyclopedia of Criminology & Criminal Justice.

 "Crime Fiction: A Very Short Introduction" by Richard Bradford

"The Secret Life of Crime: A Companion for the Modern Reader" by Roger Lewis

Evaluation Pattern

CIA I 20 Marks

CIA II 20 Marks

CIA III 50 Marks

EST159 - CREATIVE WRITING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This course will help the learners embark on a captivating journey into the realms of poetry, fiction, and creative non-fiction. The course is structured for learners eager to explore diverse genres and styles and is expected to guide students in both producing their own creative works and critically reflecting on their efforts and those of fellow writers. Organized into three units, the course structure integrates preparatory readings and activities. As students engage and experiment with a spectrum of genres, they will build on existing strengths and venture into unexplored creative territories, fostering a dynamic and enriching learning experience.

Course Objectives

 

  • To develop the skills and confidence to produce compelling works of poetry, fiction, and creative non-fiction.
  • To critically evaluate personal creative endeavours and the works of fellow writers, fostering a deeper understanding of the creative process and enhancing one's own artistic vision.
  • To experiment across a spectrum of genres, building on existing strengths while fearlessly venturing into uncharted creative territories.

 

 

 

 

 

Course Outcome

CO1: Demonstrate proficiency in producing polished and engaging works spanning poetry, fiction, and creative non-fiction

CO2: Showcase the ability to critically analyse and reflect upon both personal creative endeavours and the creative works of peers, resulting in a heightened awareness of the elements that contribute to impactful writing.

CO3: To apply the creative writing skills learnt, in crafting compelling and authentic dialogues tailored for various mediums

Unit-1
Teaching Hours:5
Writing for readers: the art of poetry, research and the craft of criticism
 
  • This module will combine research and close critical reading of selected examples of modern and contemporary poetry with the writing of poetry by the students themselves.
  • Understand and explore themes, cultures, and traditions relevant to the local communities or any regional or global issues and incorporate them into poetic expressions.
Unit-2
Teaching Hours:10
Writing for readers: imagined worlds - fiction, long and short
 

 

This module focuses on prose fiction, examining the relationship between memory, imagination and research and exploring the essential concerns of the fiction-writer, including plot and narrative, voice and character and the importance of place.

Unit-3
Teaching Hours:10
Writing for performance: monologue and polyphonic scripts
 
  • This module explores various forms of writing for an audience. 
  • Students will explore various local, regional or global themes and draft scripts for short plays.
Unit-4
Teaching Hours:10
Writing life: Creative Non-fiction
 

This module explores the concept of creative non-fiction and examines examples drawn from a range of sub-genres including biography, memoir, travel-writing and writing about the environment.

Unit-5
Teaching Hours:10
Creative Writing and Social Media
 

This module focuses on the art of crafting captivating and impactful content for diverse social media platforms

Text Books And Reference Books:

Reference materials will be provided by the facilitator after a needs analysis in the first week of class commencement

Essential Reading / Recommended Reading

The Cambridge Introduction to Creative Writing by David Morley, Cambridge University Press

Evaluation Pattern

CIA I - Individual work (submission) - 10 Marks

CIA II - Group presentations - 10 Marks

CIA III - Individual presentations - 25 Marks

Attendance- 5 Marks

EST160 - READING SKILLS FOR TOEFL IBT THROUGH COLLABORATIVE LEARNING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course, grounded in outcome-based education, is meticulously designed to equip students with the necessary skills and strategies to excel in the TOEFL iBT reading section using collaborative learning strategies. The prime objective of this course is to develop advanced reading skills comprehensively, enhance critical thinking and analysis, enrich vocabulary, practice time management, and refine simulation and test-taking strategies for success in TOEFL iBT, thereby ensuring that students not only achieve high scores Global English proficiency tests but also become more adept readers and critical thinkers in academic and professional contexts.

*The learners will appear for the TOEFL iBT reading section text at the beginning and end of the course free of cost, which will help them evaluate their actual TOEFL iBT performance.  

 

Course Outcome

CO1: Identify and recall essential information from TOEFL reading passages.

CO2: Summarise and paraphrase passage content, discern main ideas, and identify the author?s purpose and tone.

CO3: Apply critical thinking and analytical skills to comprehend, compare, and contrast information from diverse reading sources.

CO4: Analyse complex texts to extract nuanced details, infer meanings, and evaluate sources for credibility.

CO5: Synthesise information from multiple sources, construct arguments, and demonstrate fluency and coherence in written responses.

Unit-1
Teaching Hours:15
Unit-1 Building Reading Proficiency
 

Course Overview and Introduction - PreTest TOEFL iBT Reading Section and Background Survey  — Reading comprehension strategies - Vocabulary development - Identifying and classifying question types in TOEFL iBT

Prescribed Tasks

1. Passage Analysis and Vocabulary Exchange (Collaborative Group)

     2. Question Type Workshops (Collaborative Pairs)

Unit-2
Teaching Hours:15
Unit-2 Advancing Reading Skills
 

Analysing and synthesising information - Inference and implied/Nuanced meanings - Summarisation techniques - Collaborative reading exercises - Post-Test TOEFL iBT Reading Section.

Prescribed Tasks

1. Collaborative Reading and Discussion (Collaborative Groups)

2. Debates and Constructive Critique (Collaborative Pairs)

Unit-3
Teaching Hours:15
TOEFL iBT Simulation and Mastery
 

Practice tests with timed conditions - Evaluation and feedback sessions - Strategies for improving reading speed and comprehension - Critical analysis of response patterns

Prescribed Tasks 

1. Full-length TOEFL Practice Test (Individual and Collaborative)

2. Response Analysis and Improvement Plan (Collaborative Pairs)

Text Books And Reference Books:

 

1. “Official Guide to the TOEFL iBT” by ETS.

2. “Barron’s TOEFL iBT” by Pamela J. Sharpe.

3. “Delta’s Key to the TOEFL iBT” by Nancy Gallagher.

4. “Reading for the Life” by Dorling Kindersley.

5. “Reading in a Second Language: Moving from Theory to Practice” by William Grabe and Fredricka L. Stoller.

Essential Reading / Recommended Reading

1. TOEFL iBT practice tests and reading materials by Educational Testing Services ETS, USA

2. News articles from reputable sources such as The New York Times, The Guardian, or BBC.

3. Academic papers and journals related to TOEFL subjects.

4. English literary texts for enhancing advanced vocabulary and comprehension skills.

5. Authentic YouTube videos on TOEFL iBT by ETS.

Evaluation Pattern

Assignments: 90 marks

Attendance: 10 marks  

 

The continuous internal assessments are designed to evaluate students’ progress in developing their TOEFL iBT reading skills through collaborative learning strategies, ensuring comprehensive skill development and readiness for the TOEFL examination.


Continuous Internal Assessment I (CIA I) - 20 Marks:

Topic: Passage Analysis and Vocabulary Exchange

 

Description: In this assessment, students will work in collaborative groups to analyse a selected TOEFL iBT reading passage. Each group will be assigned a passage, and their task is to analyse the text comprehensively. They should identify key information, main ideas, author’s purpose, and tone. Additionally, students will focus on enriching their vocabulary by identifying and exchanging words or phrases within the passage that may be challenging or unfamiliar.

 

Evaluation and Scoring Rubrics:

1. Content Analysis (8 marks): Assess the depth of analysis, identifying key information and understanding the passage’s main ideas.

• 0-2: Minimal depth of analysis, limited identification of key information, and inadequate understanding of the passage’s main ideas.

• 3-5: Limited depth of analysis, partial identification of key information, and some understanding of the passage’s main ideas.

• 6-7: Good depth of analysis, effective identification of key information, and a substantial understanding of the passage’s main ideas.

• 8: Exceptional depth of analysis, comprehensive identification of key information, and a profound understanding of the passage’s main ideas.

 

2. Vocabulary Enhancement (6 marks): Evaluate the effectiveness of vocabulary exchange and the incorporation of new words or phrases into the students’ lexicon.

• 0-2: Minimal vocabulary enhancement, with few or no effective improvements in vocabulary.

• 3-5: Some vocabulary enhancement, with moderate and partially effective improvements.

• 6: Exceptional vocabulary enhancement, with substantial and highly effective improvements in vocabulary.

 

3. Collaboration and Participation (6 marks): Consider the group’s active engagement and cooperation level.


      • 0-2: Minimal collaboration and participation, with limited or no active engagement or cooperation within the group.

• 3-5: Some collaboration and participation, with moderate active engagement and cooperation levels.

• 6: Exceptional collaboration and participation, demonstrating high levels of active engagement and strong cooperation within the group.

Continuous Internal Assessment II (CIA II) - 20 Marks:

Topic: Collaborative Reading and Discussion

 

Description: This assessment focuses on students’ collaboration skills in pairs. Each pair will be given a specific reading passage to analyse together. They should engage in a collaborative reading exercise, discussing the passage’s content, main ideas, and any nuances in the text. Afterwards, they will provide constructive feedback and critique each other’s understanding and analysis. The consolidated discussion and individual feedback should be submitted in 400 - 600 words. 

 

Evaluation and Scoring Rubrics:

1. Collaborative Reading (8 marks): Evaluate how effectively the pairs work together to analyse the passage, discussing content and main ideas.

• 0-2: Minimal collaboration with little to no effectiveness in working together, minimal discussion of content and main ideas.

• 3-5: Limited collaboration with some effectiveness in working together, partial discussion of content and main ideas.

• 6-7: Good collaboration with effective teamwork, substantial discussion of content and main ideas.

• 8: Exceptional collaboration with highly effective teamwork, comprehensive discussion of content and main ideas.

 

2. Comprehension and Discussion (6 marks): Assess the depth of understanding and the quality of discussion regarding the nuances of the text.

• 0-2: Limited comprehension and discussion with minimal recognition and exploration of the nuances in the text.

• 3-5: Moderate comprehension and discussion with some recognition and exploration of the nuances in the text.

• 6: Exceptional comprehension and discussion with a thorough recognition and comprehensive exploration of the nuances in the text.

 

 

3. Constructive Critique (6 marks): Consider the ability to provide thoughtful feedback and critique to the partner.

 

• 0-2: Minimal or no constructive critique provided, lacking relevance and effectiveness in aiding the partner’s comprehension and analysis.

• 3-5: Limited constructive critique with some relevance and moderate effectiveness in contributing to the partner’s improvement.

• 6: Exceptional and highly relevant constructive critique, greatly aiding the partner’s comprehension and analysis and demonstrating high effectiveness

 

 

Continuous Internal Assessment III (CIA III) - 50 Marks:

Topic: Full-length TOEFL Practice Test on Reading Skills and Response Analysis

 

Description: In this comprehensive assessment, students will take a full-length TOEFL practice test on reading skills individually under timed conditions. Afterwards, they will work in collaborative pairs to critically analyse their responses and identify areas for improvement. The assessment includes a written improvement plan(600 words) outlining strategies to enhance reading speed and comprehension.

 

Evaluation and Scoring Rubrics:

1. TOEFL Practice Test Performance (30 marks): Evaluate the individual performance on the practice test, considering accuracy, comprehension, and timing.

           TOEFL Evaluation Rubrics will be employed. 

 

2. Response Analysis (10 marks): Assess the depth of critical analysis of the test responses and the identification of areas for improvement.

 

• 0-2: Minimal critical analysis, with little or no identification of areas for improvement in the test responses.

• 3-4: Limited critical analysis, with some recognition of areas for improvement in the test responses.

• 5-6: Moderate critical analysis, effectively identifying areas for improvement in the test responses.

• 7-9: Strong critical analysis, with in-depth identification of areas for improvement in the test responses.

• 10: Exceptional critical analysis, with a comprehensive identification of areas for improvement in the test responses, demonstrating a high level of depth and insight.

 

3. Improvement Plan (10 marks): Consider the quality and effectiveness of the improvement plan, including specific strategies for enhancing reading skills.

 

• 0-2: Minimal or no improvement plan provided, lacking quality and effectiveness, and offering no specific strategies for enhancing reading skills.

• 3-4: Limited improvement plan with some quality and moderate effectiveness, providing specific strategies for enhancing reading skills.

• 5-6: Moderate improvement plan with good quality and effectiveness, offering several strategies for enhancing reading skills.

• 7-9: Strong improvement plan with high quality and effectiveness, providing a comprehensive set of specific strategies for enhancing reading skills.

• 10: Exceptional improvement plan with the highest quality and maximum effectiveness, offering a comprehensive and insightful array of specific strategies for enhancing reading skills, demonstrating a high level of depth and insight.

MAT143 - MATHEMATICS FOR ECONOMICS AND BUSINESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course description: This course aims as an add-on course for the students in reaching a level of increased competence in economics and business. It is designed for students who have a basic mathematical background. Emphasis is placed upon learning mathematical concepts through common economics and business problems. Topics included are Functions of one variable, Calculus and its application in economics, Limits, Maxima and minima etc.

Course objectives: This course will help the learner to

COBJ 1: Intended to increase the use of mathematical methods in Economics and Business.

COBJ 2: To get working knowledge on limits, concavity convexity and points of inflection.

COBJ 3: Learn Differentiation, Partial differentiation and its basic applications in Economics and Business.

COBJ 4: Study the concepts of increasing and decreasing functions, maxima and minima, and find its applications through functions familiar in Economics and Business.

 

Course Outcome

CO1: Demonstrate working knowledge on limits, concavity convexity and points of inflection and its uses in Economics and Business.

CO2: Use Differentiation and Partial differentiation in Economics and Business.

CO3: Study the concepts of increasing and decreasing functions, maxima and minima, and find its applications through functions familiar in Economics and Business.

Unit-1
Teaching Hours:15
Introduction to Functions of one variable
 

Set Theory, Set Operations, Venn Diagrams, Functions of One real variables,  The Domain and Range, Graphs, Graphs of Equations in two variables, Distance formula, circles,  Shifting Graphs,  Finding slopes, Linear Models, The consumption function,  Graphical Solutions of Linear Equations, Polynomials, powers and exponentials, Power and rational functions, Graph of power function, Compound interest.

Unit-2
Teaching Hours:15
Calculus and its Applications
 

Meaning of derivatives, rules of differentiation, standard results.  Rate of change and their Economic Significance, Limits, Maxima and Minima, concavity, convexity and points of inflection, elasticity of demand, Price elasticity of demand.

Unit-3
Teaching Hours:15
Integration and functions of two or more variables
 

Meaning, rules of integration, standard results, Integration by parts, definite integration,  Integration by substitution,  Marginal cost, marginal revenue, Consumer’s surplus, producer’s surplus, consumer’s surplus under pure competition, consumer’s surplus under monopoly. 

Text Books And Reference Books:

1. K. Sydsaeter, Peter J. Hammond: Mathematics for Economic Analysis, Pearson, 1995.

2. T. Yamane, Mathematics for Economists, An Elementary Survey, PHI, New Delhi.

 

Essential Reading / Recommended Reading

1. V. K. Kapoor, Problems and solutions in Business Mathematics, Sulthan Chand & Sons, Educational Publishers, New Delhi.

2. A. C. Chiang and K. Wainwright, Fundamental Methods of Mathematical Economics, 4th Edition, McGraw-Hill, New York, 2005.

3. M. George, Thomaskutty, A Text Book of Mathematical Economics, Discovery Publishers, New Delhi.

4. E. Don and J. J. Lerner, Schaum’s outlines of Basic Business Mathematics, 2nd ed., McGraw-Hill, 2010. 

Evaluation Pattern

This course is completely depending upon the CIAs, which will be evaluated through

assignments and tests/examinations. The component-wise evaluation pattern is given below

Component Mode of Assessment Parameters Points
CIA I Test and written
assignment
Basic, conceptual, and
analytical knowledge
of the subject
10
CIA II Test and written
assignment
Applications of core
concepts and
Problem solving skills
10
CIA III Comprehensive
Examination
Comprehensive knowledge
of the subject and
Problem solving skills.
25
Attendance Attendance Regularity and Punctuality 5

MED148 - LANGUAGE OF CINEMA: A VISUAL APPROACH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

As an art form, cinema possesses a language all its own—a language that transcends cultural boundaries and speaks to the universal human experience. From the evocative power of lighting to the rhythm of editing, every decision made by filmmakers contributes to the creation of meaning and emotion. Throughout this course, we will examine iconic films, analyze groundbreaking techniques, and decode the symbolism that enriches cinematic narratives.

Whether you are an aspiring filmmaker, a film enthusiast, or someone eager to gain a deeper understanding of the stories unfolding on the silver screen, "The Language of Cinema" is designed to equip you with the tools to appreciate and critically engage with the diverse and dynamic world of filmmaking.

Course Outcome

CO1: Develop a comprehensive understanding of visual language and enhance visual literary

CO2: Understand how filmmakers employ visual elements along with non-visual elements

CO3: Sense the importance of cinematography and editing in visual narration

CO4: Develop critical thinking skills in deconstructing a films

CO5: Apply cinematic aesthetics in diverse creative expressions

Unit-1
Teaching Hours:15
Deconstructing visual language
 

Invention of camera, video camera, Narrative development and technological shifts;

Composition Techniques-Application of diverse compositions in narration

Camera experiments-Russian montage, Mainstream Hollywood practice, Mainstream Indian practice, Diverse and Melodramatic, Dogma 95; Movements, Appeal of reality visual construction in Indian parallel films.

Unit-2
Teaching Hours:15
Cinematic experiments
 

Varying focal-length, focus, aspect ratio, Lens, 

Shooting styles: Found footage, Single shot films, Film’s speed, PoV vs Subjective, Documentary style (Cinema Verite), Aerial view, Virtual reality, camera for green screen.

Visual construction in Television, social media and web-series.

Unit-3
Teaching Hours:15
Visual Politics-Inclusion and exclusion
 

Framing, Framing techniques, Lighting technique, Camera script vs Shooting script, Front and backdrop for a visual,

Reconstruction of Male gaze, portrayal of vulnerable, weaker and stronger characteristics, Replacing talent, camera for graphics.

Text Books And Reference Books:

5 C’s of Cinematography, Joseph V. Mascelli, Silman-James Press

Essential Reading / Recommended Reading

·         Cinematography: Theory and Practice: Image Making for Cinematographers and Directors by Blain Brown, Taylor and Francis

·         Film Lighting Talks with Hollywood's Cinematographers and Gaffers by Kris Malkiewicz, Touchstone

·        The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age, Steven Ascher, Edward Pincus, Plume.

Evaluation Pattern

Written exam and submission 

MED149 - INTRODUCTION TO SEMIOTICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

The Department of Media Studies offers this course to introduce students from different disciplinary backgrounds to the world of signs, symbols, and icons. Besides, this course also aims to familiarise the students with the basic concepts and theories of visual culture. The visual in the forms of photographs, advertisements, and films shape our everyday experiences, so it becomes necessary to understand how these visuals could be deconstructed to identify literal, connotative, subjective, and metaphorical meanings. Further, this course will also explore the relationships among visual culture, digital media, and power. It will explore the analysis of specific visual texts and will reflect on understanding the larger cultural meanings assigned to the visual. The learning objectives are for students to develop the skills necessary to perform such critical analysis of visual texts and show an overall understanding of how the visual operates.

Course Outcomes/Objectives:

By the end of the course the learner will be able to:

·   Understand the critical and theoretical concepts relating to visual culture.

·  Demonstrate the process of meaning generation in visual media.

·  Interpret the levels of meanings in any given visual text.

·  Recognize the role of photographs, advertisements and films in contemporary visual culture.

 

·  Apply the theories of visual culture to interpret visual media messages and understand their relation to power.


Course Outcome

CO1: Understand the critical and theoretical concepts relating to visual culture.

CO2: Demonstrate the process of meaning generation in visual media.

CO3: Interpret the levels of meanings in any given visual text.

CO4: Recognize the role of photographs, advertisements, and films in contemporary visual culture.

CO5: Apply the theories of visual culture to interpret visual media messages and understand their relation to power.

Unit-1
Teaching Hours:15
Introduction to Visual Culture
 

Introduction to Visual Culture: Concept and Definition; Critical Representation of/in Visual Culture. Recent Trends in Visual Culture.

Unit-2
Teaching Hours:15
Semiotics: Semiology
 

Branches of Semiotics; Dyadic Model of Signs; Meaning & types of Signs. Meaning-Making Process: Seeing.

Unit-3
Teaching Hours:10
Study of selected visual texts
 

Levels of meanings: Denotational meaning, and Connotation meaning.

Unit-4
Teaching Hours:5
Gaze and Power
 

Meaning of gaze; Relation of gaze and power; Theory of Panopticism; Types of cinematic gazes, viz. male gaze, and feminist gaze.

Text Books And Reference Books:

1.     Chandler, D. (2007). Semiotics: The Basics. London: Routledge.

 

2.     Mirzoeff, N. (2012). The Visual Culture Reader (3rd ed.). London: Routledge.

 

3.     Seppaenen, J. (2006). The Power of the Gaze: An Introduction to Visual Literacy (New Literacies and Digital Epistemologies). NY: Peter Lang Publishing.

 

 

Essential Reading / Recommended Reading

      Documentary: Ways of Seeing (Episode IEpisode IIEpisode IIIEpisode IV), available on YouTube.

      Documentary: Abstract: The Art of Design Platon: Photography

      Documentary: Abstract: The Art of Design Tinker Hatfield: Footwear Design

 

      Documentary: Abstract: The Art of Design Christoph Niemann: Illustration

Evaluation Pattern

Assessment Outline:

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a building up of a holistic understanding of visual culture and how different signs, symbols, and icons operate in our day-to-day world in creating larger societal realities and worldviews. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to give regularly. 

 

Sample Assignments:

      Summarising the four episodes of ‘Ways of Seeing’ by John Berger, and critically reflecting on the aspect of how in our day-to-day life it is contextual and relevant.

      Analyze an advertisement and present it to the class.

      Analyze a photograph and present it to the class.

 

      Analyze scenes of a film and present them in the class.

PSY157 - SCIENCE OF WELLBEING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life. 

Course Outcome

CO1: Explain the concept of well-being and its components

CO2: Analyze the role of happiness and emotions in enhancing well-being using relevant theories

CO3: Apply various concepts of well-being on the life experiences of students

Unit-1
Teaching Hours:10
Well-being
 

Well-being - components of well-being: subjective happiness and life satisfaction

Unit-1
Teaching Hours:10
Well-being - components of well-being
 

subjective happiness and life satisfaction

Unit-2
Teaching Hours:10
Happiness & Emotion
 

Happiness - Definition, Significance Misconceptions, types and interventions  Emotion - types, emotion regulation

Unit-2
Teaching Hours:10
Happiness
 

Definition, Significance Misconceptions, types and interventions Emotion - types, emotion regulation

Unit-3
Teaching Hours:10
Mindfulness- components
 

Mindfulness- components: gratitude, forgiveness, kindness-compassion

Unit-3
Teaching Hours:25
Mindfulness components
 

Gratitude, forgiveness, kindness-compassion

Text Books And Reference Books:

·       Carr, A. (2004). Positive Psychology. New York: Routldge.

·       Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.

·       Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.

·       Ivtzan, I. & Lomas, T.(Ed.) (2016) Mindfulness in Positive Psychology. New York: Routldge.

·       Kabat-Zinn, J. (2012). Mindfulness for beginners: reclaiming the present moment—and your life. Boulder, CO, Sounds True.

·       Linley, P. A., & Joseph, S. (Eds.). (2004). Positive psychology in practice. John Wiley & Sons, Inc.. https://doi.org/10.10 02/9780470939338

 

·       Maddux, J. E. (2018). Subjective Wellbeing and Life Satisfaction. New York: Routldge.

 

Essential Reading / Recommended Reading

.

Evaluation Pattern

 

 

CIA1

CIA2

CIA3

Class attendance & Participation

20 marks

20 marks

50 marks

10